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MBA Curriculum
All Classes are 3 hours
Core Classes (click the course for the course description)
MBA Elective Courses (click the course for the course description)
There are an additional 3 courses (9 hours) of course work that may include a Thesis Option (6 hours), track electives (9 hours), or general electives (9 hours). The total number of hours for the MBA at Campbellsville University is 36.
Students who do not opt for a MBA Track may take any 3 electives they choose.
Core Course Descriptions
Managerial Finance BA 620 (Core Course)
This course will explore sources and costs of capital; tax strategies, financial and capital structure, capital budgeting, valuation, portfolio analysis, dividend policy, ratio analysis, internal rates of return, and cost volume profit analysis.
Marketing Management BA 601 (Core Course)
A study of strategic and tactical issues in marketing management including, resource allocation, market segmentation, development of marketing strategy, market planning and implementation of marketing strategies and plans through development of the marketing mix, the product mix, the promotion mix, the distribution strategy and the pricing strategy, and integration of the marketing function within the organization.
Organization Theory BA 611 (Core Course)
An organic systems approach to organization design for effective performance in light of organization mission and strategy including a study of organizational structure, culture, policy, procedure, learning, and agility as they relate to competitiveness in an increasingly global environment.
Managerial Accounting ACC 601 (Core Course)
A study of accounting systems as effective tools for coordinating and organizing management activities including activity based accounting, life cycle accounting, just in time accounting and inventory systems, variance analysis, and capital investment decisions.
Management Information Systems BA 602 (Core Course)
The design of computer based information systems to increase organizational effectiveness and efficiency in the development and implementation of organizational strategy and the control and evaluation of organizational activities. Attention is devoted to decision support systems that support empowerment of individuals in agile organizations.
Managerial Economics ECO 610 (Core Course)
A study of the application of economic theories relating to consumer and producer behavior in competitive and monopolistic markets and monetary and fiscal policy in both domestic and international economies as they relate to development of corporate policy.
Human Resource Management BA 614 (Core Course)
This course deals with the complex issues associated with the employment of individuals in organizations including management practices, labor relations, compensation and benefits, training and development, and the legal environment.
Business Strategy BA 690 (Core Course)
Examines the role of executive leadership in the organization focusing upon the dynamic interaction of strategy, structure, principles, and values. It involves critical thinking and the ability to conceptually integrate concepts, alternative competitive strategies, organizational attributes and culture into strategic concepts of differential advantage.
Business Ethics BA 616 (Core Course)
Principles of ethical thought as they apply to the nature of the organization, work, corporate culture and the role of the individual and the organization in society.
Elective Course Descriptions
Controllership ACC 624 (Elective)
This course examines the role of the financial controller in the organization with emphasis upon both traditional and contemporary analytical tools of financial analysis and decision-making.
Business and Economic Forecasting ECO 612 (Elective)
This course introduces various concepts and techniques useful in business and economic forecasting including data gathering and analysis, time-series forecasting, trend line fitting, and linear regression forecasts. The course will emphasize the use of software for business forecasting.
Entrepreneurship BA 600 (Elective)
This course examines the factors for success in venture creation and survival focusing specifically upon tools and strategies for planning, implementing, resourcing and growing organizations.
Human Behavior in Organizations BA 612 (Elective)
A study of various behavioral theories dealing with the complex issues of human behavior within an organizational environment. Intrapersonal, interpersonal, and group dynamics are explored as they relate to communication, self-awareness, perception, motivation, problem solving, creative thinking, ethics and culture.
Managerial Decision Making BA 613 (Elective)
This course categorizes problem solving and decision making into operational and strategic components, examines their different features, and provides logic for achieving solutions. Development of a culture of problem solving is illustrated and encouraged through an emphasis on diagnostic questions, informed empirical induction, and analysis of group settings.
Operations Management BA 615 (Elective)
Studies the operations management function in the organization from a systems approach including process analysis, materials management, and quality management with emphasis upon both the quantitative and behavioral perspective.
Leadership BA 617 (Elective)
This course studies three levels of leadership: the individual, the team, and the organization. It is designed to expose learners to a variety of leadership perspectives and practices to enhance individual effectiveness as a leader.
Managing Mergers and Acquisitions BA 622 (Elective)
Studies the special problems of mergers and acquisitions as a growth strategy and as a means of increasing the market value of the firm. Focuses upon issues that result in the combination of different corporations and the division of single corporations. Emphasis is upon issues of strategic fit, corporate culture, organizational structure, judicial doctrine, and special tax issues.
Healthcare Finance BA 604 (Elective – Healthcare Track)
This course addresses the processes and methods of financial management of health care institutions. The financial decision-making tools of costing, cost allocation, break-even analysis, short-term financial decision making, variance analysis, and business plans are covered. Cash flow and working capital management, and sources of long-term financing are also discussed, along with financial management concepts for managed care.
Healthcare Policies BA 605 (Elective-Healthcare Track)
This course analyzes the healthcare system in the United States, focusing on analysis and critique of for-profit and not-for-profit organizations, commercial vs. government payment mechanisms, and national health planning. The course also compares and the U.S. system with healthcare systems in other key countries. Healthcare insurance, reimbursement methodology, and the economics of the healthcare industry are also analyzed and critiqued.
Healthcare Marketing BA 603 (Elective-Healthcare and Marketing Track)
Using care analysis, this course explores how marketing principles apply to management decisions. It covers product development, pricing and distribution, consumer behavior analysis, market definition and forecasting and development of marketing plans focusing on application of these concepts to health care organizations.
Marketing Communications BA 623 (Elective-Marketing Track)
This course will cover the various communication responsibilities within the marketing function, specifically advertising and promotions, public relations, internet design and customer service
Marketing Research BA 621 (Elective-Marketing Track)
A study of the basic tools, vocabulary, processes, and methods used in business research. Students will learn to read and understand research reports, analyze and interpret results, prepare a research proposal, and conduct a research project
International Marketing BA 619 (Elective- Marketing and International Track)
An examination of marketing strategy and tactics in global markets, presenting a more in-depth view of the effects of various political, legal, and economic systems, and the effects of culture other than that of the United States. Utilizes case methodology with a discussion of the problems associated with information gathering in foreign markets
Managing Global Companies BA 610 (Elective-International Track)
A study of internal and external forces that define the complex problems faced by managers in global firms. Examines organizational mission, values, structure, culture, and systems as they relate to global economic and financial forces, global technological forces, and global socio-cultural and ethical forces.
Global Policies and Concepts BA 624 (Elective-International Track)
An examination of international trends in business, Ethics and globalization, and International agencies such as: The World Trade Organization, the United Nations, various international trade agreements, General Agreement on Tariffs and Trade and the World Bank
Compensation and Benefits BA 618 (Elective-Human Resource Track)
Topics in this course include: compensation principles to organizational objectives, strategic use of compensation and benefit systems for attracting, motivating, and retaining employees, the wage mix.
Negotiation and Conflict Resolution BA 625 (Elective-Human Resource Track)
This course will focus on skills necessary for managers and business owners to effectively resolve conflicts and controversies associated
with organizations. Focusing on the differences among negotiation, mediation, and arbitration, and the ability to identify the underlying issues giving rise to the conflict or controversy and how to resolve such issues in an ethical manner.
Human Resource Staffing BA 626 (Elective-Human Resource Track)
This course examines how to manage human resources effectively in the dynamic legal, social, and economic environment currently constraining organizations. Among the topics included are: formulation and implementation of human resource strategy, job analysis, methods of recruitment and selection, techniques for training and development, performance appraisal, and the evaluation of the effectiveness of HRM systems. Emphasis is placed on integrating human resource management with the overall business strategy.
Master’s Thesis I BA 691 (Elective)
The development of research skills and dissemination of findings on an approved prospectus in the form of a master’s thesis.
Master’s Thesis II BA 692 (Elective)
Completion of thesis begun in Master’s Thesis I.