BA 100 Introduction to Business Three hours
A survey of the business disciplines, including management, marketing, finance, data processing, accounting, economics, and business legal environment. Recommended for students without previous business coursework. Does not apply toward BA major or BA minor. Fall and spring semesters.
BA 300 Contemporary Healthcare Management Three hours
This course is designed to develop the student’s understanding of healthcare organizations and the delivery of health services in the United States. Trends and issues will be explored through consideration of ethical and legal principles and cultural and social concepts.
BA 301 Marketing I Three hours
Introduction to the "marketing concept," including product, price, promotion, and distribution. Prerequisite: ECO 222. Fall semester.
BA 302 Marketing II Three hours
Marketing management, strategic planning, and application of the marketing mix. Prerequisite: BA 301. Spring semester.
BA 303 Business Law I Three hours
Introductory survey of the United States legal system, study of fundamentals of contracts and sales, and case laws and the common law methods are introduced. Prerequisite: Upper level standing. Fall semester.
BA 304 Business Law II Three hours
Advanced topics in business law and uniformed commercial codes. Application of business organization, commercial papers, secured transactions, agency and employment, real property, personal property and bailments, insurance, estates, and trusts. Prerequisite: BA 303. Spring semester.
BA 310 Consumer Behavior Three hours
A managerial approach to the study of consumer behavior including purchasing and consumption processes, cognitive and experiential processes, consumer characteristics, lifestyles, and cultural influences. Prerequisite: BA 303. Fall semester.
BA 311 Principles of Management Three hours
Management functions of staffing, planning, organizing, leading, and controlling the organization. Prerequisite: ECO 221 or 222. Fall and spring semester.
BA 312 Organizational Behavior Three hours
Fundamentals of organization theory and behavior and how they affect the management of organizations, domestic and international. Prerequisite: ECO 221 or 222. Fall and spring semester.
BA 313 Small Business Management Three hours
Organization and operation of the small business firm. Finance, accounting, marketing, and management in the small business. Prerequisite: ECO 221 or 222. Spring semester.
BA 314 Human Resource Management Three hours
Personnel policies. Compensation policy. Recruiting, selection, and training of personnel. Issues in motivation and supervision. Fringe benefit plans. Prerequisites: BA 311; ECO 221 or ECO 222. Fall and spring semesters.
BA 321 Distribution Management Three hours
A managerial approach to the study of distribution functions and systems including the traditional marketing channel structures of retailing, wholesaling, transportation and franchising, strategic alliances, relationship management, and logistics. Prerequisite: BA 301. Spring semester.
BA 323 Investment Three hours
An analysis and evaluation of financial assets and their allocation to develop an efficient portfolio. Emphasis will be on equities and fixed income securities. Major topics include evaluation of securities, risk and return, market efficiency, and allocation of financial assets. Prerequisite: ECO 221, BA 324. Fall semester
BA 324 Introduction to Finance Three hours
Introduction of principles of finance, concepts, and analytical tools in finance. Examination of the sources and uses of funds, budgeting, and the concepts of present value and its role in capital budgeting decisions will be covered. Prerequisites: ECO 221, ACC 223. Fall semester.
BA 325 Legal and Ethical Environment of Health Services Three hours
This course is designed to develop the student’s understanding of healthcare law and ethics as these matters pertain to management of different elements of the United States healthcare system. Emphasis will be placed on consent to treatment, patient rights, organizational and professional liability, malpractice, patient autonomy and privacy, and related matters. Prerequisite: BA 303
BA 350 Health Policy and Politics Three hours
This course emphasizes the relationship between the politics of healthcare and the health policymaking process. The roles of government, bureaucratic agencies, organizations, consumers, political action groups, and health care providers will be discussed in detail. Extensive focus will be directed toward the policy formulation, policy implementation, and policy modification phases.
BA 360 Management Information Systems Three hours
The role of information technology in organizations. Basic concepts and terminology regarding development and applications of information systems will be covered. The course will emphasize both organizational and technical aspects related to information systems in organizations. Fall semester.
BA 365 E-Commerce Three hours
This course focuses on the essentials of E-Commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. Spring semester.
BA 375 Health Economics Three hours
This course is designed to provide an introduction to the economics of healthcare through an exploration of the supply and demand of services in a politically driven market. Economic theories related to production and consumption and distribution of healthcare services are examined in detail. Supply-demand analyses will be applied to specific markets in the health care sector. The role of government in production and distribution of health care and market failure will be discussed. Prerequisites: ECO 221 and ECO 222
BA 384 Business Ethics Three hours
This course focuses on conflicts of interest, values and ethics, cases in business ethics: cases in advertising and product policies, liability and legality vs. ethics, the organization as a citizen with social responsibility, the morality of profits. Spring semester.
BA 399 International Business Three hours
The major purpose of the course is to prepare managers to compete successfully in the global economy. The rapidly changing economic, political, technological and cultural environments will be studied as a foundation for understanding how to compete in differing environments, utilizing the resources available to the enterprise in managing the various functional areas of business. Spring Semester.
BA 400 Financial Management in Healthcare Three hours
This course is designed to provide basic applications of accounting and finance principles as they pertain to healthcare decision making. Emphasis is placed on financial statement analysis, working capital management, operating capital and cash budgeting techniques and cost benefit analysis.
BA 401 Marketing Research Three hours
A managerial approach to the study of marketing research including quantitative methods, research ethics, the research process, research design, data collection and analysis, bivariate and multivariate correlation and regression analysis, and probability and sampling issues. Prerequisites: BA 301, ECO 361. Spring semester.
BA 402 Promotion Management Three hours
A managerial approach to the study of promotion including advertising, public relations, publicity, direct marketing, and sales promotion. Prerequisite: BA 301. Fall semester
BA 412 Risk Management and Insurance Three hours
Introductory survey of the concept of risk identification, evaluation, and management. Both insurance and non-insurance methods of risk management are covered. Topics include property, liability, life, health, and income loss exposures. Risk management techniques of avoidance, loss control measures, risk retention and risk transfer are also covered. Prerequisites: BA 303, upper level standing, or consent of instructor. Alternate odd years in fall.
BA 413 Managerial Decision Making Three hours
This course categorizes problem solving and decision making into operational and strategic components, examines their different features, and provides logic for achieving solutions. Development of a culture of problem solving is illustrated and encouraged through an emphasis on diagnostic questions, informed empirical induction, the application for problem solving agendas, and an analysis of group settings. Fall semester.
BA 420 Real Estate Three hours
Introduction to the real estate business, concepts of the law of real property, rights and interests in real property, real estate contracts, deeds, titles, recording of real estate instruments, leases, home ownership, brokerage, real estate marketing, licensing, and transactions. Prerequisite: BA 303, or consent of instructor. Alternate even years in fall.
BA 422 Managerial Finance Three hours
Advanced treatment of financial topics, including capital budgeting, risk and cost of capital, portfolio theory, dividend theory and policy, stock and bond valuation models, capital structure of the firm, financial statement analysis, ratio analysis, financial and operating leverage, and time value of money. Financial analysis project. Prerequisites: BA 324; ACC 224; and MTH 111, MTH 130 or ECO 361. Spring semester.
BA 425 Health Services Information Management Three hours
Provides an introduction to the informatics of healthcare. Basic terminology and concepts related to information technology, data structures and elements, programming logic, flowcharting and use of pseudo code will be considered in detail. Legal and ethical issues will be discussed.
BA 450 Strategic Healthcare Management Three hours
An integrative course designed to incorporate the knowledge and skills acquired in previous coursework in order to formulate and implement management policies and strategies. Special emphasis is placed on the manager’s ability to manage cost management with quality management.
BA 480 Selected Topics One to Three hours
A special course offered on demand to business students. The course may be repeated for credit provided the topics differ each semester. No more than six hours total from BA 480 may be counted toward a major or a minor. Consent of instructor. Offered on demand.
BA 483 Operations Management Three hours
This course describes the principles and concepts of operations management. Operations management embodies techniques and models used in manufacturing and service operations. Operations activities include core activities and strategic issues used in business organizations such as forecasting, supply chain management, system design, quality, and project management. Topics include inventory planning and control models, location planning and analyses, facility layout, scheduling and workforce planning models, quality control, aggregate planning, simple and multiple regression analysis, MRP and ERP, just-in-time systems, and decision-making. Spring semester.
BA385/485 Business Internship One to Three hours
Experience in a work position with management content. Healthcare management, marketing, supervision, industrial administration, finance positions, and retail experiences are examples of the type of work experience required. Prerequisites: Junior/senior standing in Business Administration major or emphasis, consent of instructor prior to registration. Fall, spring, and summer semesters.
BA 490 Independent Study One to Six hours
Senior research projects for students with 2.50 GPA and 2.80 cumulative average in Business subjects. Open only to students with major or emphasis in Business Administration. A term paper will result from this project. Prerequisites: Consent of business instructor prior to registration. Offered on demand.
BA 498 Business Strategy and Policy Three hours
A capstone course designed to acquaint the student with the nature of strategic management and the shaping of business policy. Emphasis on managerial decision making as it relates to business strategy formation and implementation in large, medium, and small enterprises, both domestic and international. ACC 224, BA 301, BA 311, BA 324, ECO 222. Fall and spring semesters.