Why Visual Identity Is Important
Visual identity plays an important role in shaping the institutional image of Campbellsville University. The more consistently the graphic elements are used, the stronger the visual identity. The stronger the visual identity and use of consistent nomenclature, the greater the awareness and recognition of the University.
The most important principles in generating name recognition are consistency, frequency and repetition over time. Therefore, despite various preferences among our users, it is critical that the University–and its units–adopt a stronger, more consistent use of Campbellsville University’s official emblems and that the University limits the number and type of variations used by its units. University funds will not be allocated for items that are not in compliance with the standards as set forth in the Standards Manual.
By following these standards, we will present a strong, consistent brand identification that complements our numerous achievements and educational standards.