Marketing

Bachelor of Science in Business Administration with emphasis in Marketing

Core Requirements (30 hours):

Each course is 3 hours

ACC 223    Principles of Accounting I
ACC 224    Principles of Accounting II
BA 301       Marketing I
BA 303       Business Law I
BA 311       Principles of Management
BA 324       Introduction to Finance
BA 498       Business Capstone
BIT 320      Microcomputer Applications
ECO 222    Microeconomics
ECO 361    Social Statistics

Emphasis Requirements (33 hours):

Each course is 3 hours

BA 302       Marketing II
BA 304       Business Law II
BA 310       Consumer Behavior
BA 312       Organizational Behavior
BA 315       Sales Management
BA 384       Business Ethics
BA 401       Marketing Research
BA 402       Promotion Management
BIT 340      Business Communication
     Choose 6 hours from the following:
BA 314       Human Resource Management
BA 422       Managerial Finance
BA 480       Selected Topics
ECO 352    Money and Banking
ECO 461    International Trade

General Education Requirements (44 hours)

Must include ECO 221 Macroeconomics and MTH 111 College Algebra

Electives (13 hours)