Marketing

Bachelor of Science in Business Administration with emphasis in Marketing

Core Requirements (33 hours):

Each course is 3 hours

ACC 223     Principles of Accounting I
ACC 224     Principles of Accounting II
BA 301       Marketing I
BA 303        Business Law I
BA 311        Principles of Management
BA 324        Introduction to Finance
BA/CIS 360 Principles of MIS
BA 498        Business Capstone
BIT 320       Microcomputer Applications
ECO 222     Microeconomics
ECO 361     Social Statistics

Emphasis Requirements (33 hours):

Each course is 3 hours

BA 302        Marketing II
BA 304        Business Law II
BA 310        Consumer Behavior
BA 312        Organizational Behavior
BA 315        Sales Management
BA 384        Business Ethics
BA 401        Marketing Research
BA 402        Promotion Management
BIT 340       Business Communication
     Choose 6 hours from the following:
BA 314        Human Resource Management
BA 422        Managerial Finance
BA 480        Selected Topics
ECO 352     Money and Banking
ECO 461     International Trade

General Education Requirements (44 hours)

Must include ECO 221 Macroeconomics and MTH 111 College Algebra

Electives (10 hours)