Mass communication students may major in broadcasting and digital media, film, journalism or public relations.
Each major requires 37 hours. With the exception of Film, students may not complete both a major and minor within mass communication.
Those who wish to study all of the disciplines within mass communication may elect to complete an area. An area consists of a minimum of 61 hours and takes the place of a major and minor. See advisor for details.
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Mass Communication Degrees
WLCU is Campbellsville University’s broadcasting epicenter where student will receive hand-on experience and learn the day-to-day process of running WLCU’s 88.7 FM The Tiger radio station and WLCU-TV television station.
Broadcasting students from the Mass Communications department are trained in all aspects of operations and work in every area from PSA’s, news and weather, remote broadcasting, board operation, announcing, system maintenance, software and more.
Each month while school is in session, the student staff of the Campus Times newspaper, under the direction of adviser Stan McKinney, produces the Campus Times. The newspaper is distributed to all students, staff and faculty on campus. It provides mass communication students an opportunity to practice their skills while producing a campus newspaper.
Regional Job Opportunities
Financial assistance available through performance grants
Each year the Department of Mass Communication has available several performance grants ranging from a few hundred dollars to $1,000 or more.
Students must meet certain financial requirements to qualify. Those who do qualify and are rewarded a performance grant, perform a variety of tasks such as supervising the department’s Macintosh computer lab or working at the on-campus, low-power television station, TV-4.
Contact Stan McKinney, lead professor of the department, for more details.
$500 scholarship presented each year
Each fall, the Department of Mass Communication awards a $500 scholarship to either a journalism, public relations or cinema/television major.
To apply for the scholarship, a student is required to write an essay discussing why he or she deserves the scholarship and what he or she hopes to accomplish through a career in the mass communication field.
Known as the Stan and Joan Cottongim McKinney Mass Communication Scholarship, it was first awarded in the fall of 2007 to Heather Marie Campbell Hensley from Waynesburg, Pa.
Guidelines for the scholarship give first priority to be to a journalism student, then a public relations student and finally a cinema/television student. This criterion was established by the McKinneys because of Stan McKinney’s background as a journalist and Joan McKinney’s background in public relations.
The endowment fund established by McKinney and his wife Joan is growing. The fund must total at least $10,000 before it will earn enough interest to pay the annual scholarship.
McKinney is contributing $500 each year to fund the scholarship and $250 each year to the endowment fund.
The McKinneys have also made the endowment fund a beneficiary of their life insurance policies.
“In the event of either of our deaths,” McKinney said, “the endowment fund will be fully funded. We hope that won’t happen for many years but wanted to take steps to ensure that the scholarship will continue after we are gone.”
Donations to the endowment fund are accepted. Contact Benji Kelly in the office of development for details, 270-789-5061.
Clubs and Organizations
There are many clubs and organizations on campus providing many opportunities to make friends, explore a variety of issues, lend a helping hand and even contacts in the career field of your choice. The department of mass communication is pursuing chapters of many professional organizations. At present there is one professional chapter on campus.
The Society of Professional Journalists
All mass communication students are eligible to join the Society of Professional Journalists, a national organization for working professionals in the field, educators and students.
The Society of Professional Journalists is the nation’s most broad-based journalism organization, dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909 as Sigma Delta Chi, SEEPAGE promotes the free flow of information vital to a well-informed citizenry through the daily work of its nearly 10,000 members; works to inspire and educate current and future journalists through professional development; and protects First Amendment guarantees of freedom of speech and press through its advocacy efforts.
Campbellsville University and the Lexington, Ky. professional chapter of the Society of Professional Journalists in 2008 entered into a partnership to provide students with a wide variety of workshops, professional contacts and other opportunities. The department of mass communication is in the process of seeking official recognition from the national office of the Society of Professional Journalists as a campus chapter of the Lexington professional chapter.
Campus members of the organization meet on a regular basis. They also attend various workshops each year.
Professional dues for students are $36 per year. An organization meeting is held each fall. Hillary Wright is this year’s president of the Campbellsville University chapter.
The Society of Professional Journalists offers a variety of services for its members including a job bank. Check out the organization’s Web site at www.spj.org.
Kentucky Press Association
The department is a member of the Kentucky Press Association which provides students with full access to conventions, seminars, etc. during the year. Each January, students attend the association’s winter convention which features workshops covering a wide variety of topics.
“College day” at the convention provides an opportunity for mass communication students from across the state to meet each other as well as mingle with professionals in the field who someday might offer them a job.
Stan McKinney, lead professor for mass communication, is a member of the board of directors of the Kentucky Press Association.
Kentucky Broadcasters Association
The department of mass communication in fall of 2009 became a member of the Kentucky Broadcasters Association. Membership will permit students to attend a variety of seminars and apply for internships and scholarships offered by the association.
Careers in Mass Communication
- Public Relations
- Social Media Coordinator
- Journalism - Print and Digital
- Sports Information
- Graphic Designer
- Brand Manager
- Press Secretary