| Position Description |
Web Specialist
Job Summary:
The Website Specialist is responsible for performing all website maintenance for the consumer and business pages on bluegrasscellular.com. This includes updating all web content: pricing, product information, copy, images, and links to ensure accuracy and quality. The Website Specialist will work closely with internal IT and external partners to implement site enhancements and marketing initiatives.
Responsibilities:
• Review and implement tactical plans for the website based on strategic goals to drive sales, improve operational efficiencies, and enhance the user experience.
• Post and maintain product, service, and pricing information in the CMS including new product launches and time sensitive promotional updates.
• Work closely with stakeholders to ensure all content and promotions are accurately represented on the website.
• Ensures business rule application and compliance.
• Evaluate key words and site tags to ensure search engine optimization (SEO) is well positioned and effective.
• Collaborate with internal stakeholders and external partners to identify additional functionality, business requirements, and resources required to enhance and support online initiatives.
• Effectively work within multiple CMS platforms to ensure corporate and ecommerce systems are up to date, accurate, and functioning based on the needs of the business.
• Ensure website is reviewed regularly by stakeholders to keep content up-to-date.
• Perform ongoing website and ecommerce quality assurance (QA) and post production validation (PPV).
• Build processes based on business needs with internal stakeholders to ensure our products and services are offered online.
• Adhere to brand standards and content guidelines.
• Provide input, solutions, and support for principal accountabilities while promoting the Bluegrass Cellular brand.
• Performs additional related duties as requested or required
Experience Requirements:
• Bachelor’s Degree in Marketing, Communications, or Advertising required
• Minimum of 4 years of experience in digital marketing, advertising or communications
• Significant experience and subject matter expert in social media
• Excellent written and verbal communication skills
• Strong planning, project management, and time management skills
• Experience with email execution and social monitoring and listening tools.
• Proficient in Microsoft Office programs
• Proficient with Adobe Photoshop, InDesign, and Illustrator
• Experience using tracking and analytics software to help guide content priorities, identify trends, and solve problems
• Strong analytical and problem solving skills required
• Maintain professional and collaborative interactions with multiple BCI departments and outside vendors
• Critical attention to detail with the ability to multi-task, prioritize, and complete tasks on time |
