Account Executive, WHAS 11 – Louisville, KY

Responsibilities:

  • Consistently prospect for new business and pitch new ideas
  • Manage and grow existing advertising account list
  • Consistently uncover the needs of clients and have a deep understanding of how our broadcast and digital offerings can grow their business.
  • Persistently seek opportunities to expand relationships with key clients by taking an active interest in learning about their business needs and competitive landscape.
  • Set the vision and the strategy for how our products are equipped to reach their best potential customers whenever and wherever they’re consuming media.
  • Build positive, lasting client relationships based on effectively achieving clients’ objectives.
  • Establish strong relationships with internal team members by providing account management team with clear and concise direction for successful execution of campaigns.
  • Take advantage of consumer insights to create first-class solutions backed by rationale to support recommendations.
  • Positively and professionally represent the media group at all times.
  • Achieve or exceed assigned revenue goals

 

Requirements:

  • Bachelor’s Degree or equivalent work-related experience
  • Excellent presentation skills and ability to communicate with decision makers at all levels.
  • Ability to think “outside the box” and develop “big picture” solutions.
  • Ability to negotiate with media buyers
  • Ability to cold call and schedule meetings with “new” to the station advertising clients
  • Strong understanding of broadcast and/or digital advertising sales is preferred.
  • Ability to work well with internal teams, including Account Management.
  • Strong written and communication skills.
  • Proven relationship-building and influencing skills required.
  • Ability to efficiently organize workload and workflow is critical.
  • Strong desire to learn and become entrenched in the ever-evolving digital marketplace.
  • Proficiency with Microsoft Office (PowerPoint, Excel, Word)
  • Self-starter with the ability to work in a fast paced environment.
  • A valid driver’s license, proof of insurance, and dependable vehicle required.

 

Apply Online URL: http://www.jobs.net/j/JTjqHRtZ

 

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