Institution: WTVQ-TV
Location: Lexington, KY
Category: Digital Account Executive/Marketing and Sales
Posted: 10/30/19
Digital Account Executive: WTVQ ABC 36/ChartLocal Digital Agency a full-service Broadcast TV and Digital Agency is searching for an experienced Senior Digital Account Executive for the Lexington, KY market.
Job Summary: You are a spirited, self-driven individual who will initiate advertising sales. By creating successful campaigns for clients in partnership with your digital operations team, the Digital Account Executive ensures growth within the business and retains clients for future campaigns. You will play an important role in by meeting quick deadlines, keeping a full pipeline, managing sales activity, and communicating regularly with upper management.
Responsibilities: Identify new business opportunities, aggressively pursue them and close new sales. Provide strategic advice and help small to mid-size businesses get the best ROI on their advertising investment by working closely with them in a consultative role. Gain an extensive knowledge of our capabilities, specifically within our digital and broadcast marketing platforms. Interpret market-analytics data and convey campaign wins to clients in order to retain clients and grow existing clients` monthly investments. Stay informed of advertising best practices
Requirements: 2+ years of advertising sales, or B2B sales w/ small to medium sized businesses required. Passion for all things digital. Possess a Hunter’s mentality. Strong relationship building interpersonal skills. Proven ability to meet and exceed sales goals strong network and reputation is highly preferred. Excellent listening, presentation, and negotiation skills. Excellent verbal and written communication skills. Strong knowledge of digital marketing platforms
EOE M/F/D/V pre-employment background screen required. WTVQ is a drug free environment and we reserve the right to administer random drug testing as deemed necessary. Please send resume to: Human Resources, P.O. Box 55590, Lexington, KY 40555 or email hr@wtvq.com.ent experience required.
Local Sales Assistant: Join our team. Here’s your opportunity to launch a career in broadcast television. WTVQ-TV ABC36 Lexington, Kentucky is seeking a Local Sales Assistant to support its sales, promotions, digital marketing and creative services teams. The ideal candidate should be well organized, with extensive computer skills and knowledge of Power Point, Microsoft Word, Excel, Adobe Suite as well as social media platforms like Facebook, Twitter and Instagram. Experience with a MacBook Pro is a plus.
The Local Sales Assistant will help develop sales marketing materials, coordinate promotional events and assist with all things digital, including social media marketing coordination. Previous experience in a sales support role and college degree preferred. EOE M/F/D/V pre-employment background screen required. WTVQ is a drug free environment and we reserve the right to administer random drug testing as deemed necessary. Please send resume to: Human Resources, P.O. Box 55590, Lexington, KY 40555 or email hr@wtvq.com
Digital Sales Manager: WTVQ-TV, a subsidiary of Morris Network is seeking a Digital Sales Manager who can take us to the next level. The DSM will cultivate new business, grow existing business and work as a team leader with seasoned marketing Account Executives who attain results for their clients by recommending solutions that combine traditional and digital media. The candidate will have full access to a suite of ‘ChartLocal Digital Marketing Services’ as well as “Television Station Digital Assets” in order to achieve the stations digital revenue goals.
ChartLocal Digital Marketing Services include:
•Website Services: Design, Hosting, Domain, Security, Updates & Maintenance
•Content Services: SEO, Google My Business, Social Media Management, Database Management
•Advertising Services: SEM, Targeted Display, OTT, YouTube, Social Media Ads
•Software Services: Contesting, Business Listings Management, Reputation Management
Television Station Digital Assets include:
•News Website: Display Ads, Video Pre/Post Roll, Deals, Content Sponsorships, Native Advertising
•News Mobile App: Display Ads, Video Pre/Post Roll, Content Sponsorships, Native Advertising
•Non-Traditional: Event Marketing, Outside Media Partnerships, etc
The candidate must be willing to take ownership of the TV Station’s Digital budget. This means a dedicated effort to generate business on his/her own, as well as a dedicated focus on working with the sales team to help them close more digital business. The expectation will be to “lead with digital” by identifying “digital pain points” for prospects and offering solution-based marketing to help the prospects improve his or her business. The ideal candidate will also have experience securing relationships with franchise organizations and multi-location businesses. The DSM must have strong digital knowledge but be able to utilize it strategically to advance the sales and marketing partnership.
During the interview process, we will be evaluating quantifiable evidence of sales success as well as examples demonstrating digital marketing knowledge. Knowing the many digital marketing products and how they work together to create a strategy is paramount to the candidate’s success.
If this describes you and you`re looking for a position that will allow you to leverage your talent and make an impact on business and your own career, the role of a Digital Sales Manager is the opportunity you`ve been waiting for.
EOE M/F/D/V background screen and drug screen required. WTVQ is a drug free environment and we reserve the right to administer random drug testing as deemed necessary. Send resume to Human Resources, P.O. Box 55590, Lexington, KY 40555 or email hr@wtvq.com
Local Sales and Marketing Consultant: ABC Affiliate WTVQ-TV in Lexington KY is hiring for an entry-level Sales and Marketing Consultant with concentration in the eastern Kentucky area. Candidates must have good communication, people, organizational & time management skills. Successful candidate will be a self-starter motivated by personal goals as well as company objectives. Responsibilities will include, but not limited to, developing new local direct business and selling full-service digital marketing programs. College degree required and a demonstrated professional sales ability a must. Send resume to Human Resources, PO Box 55590, Lexington, KY 40555-5590. EOE M/F/D/V pre-employment background check and drug screen required. WTVQ is a drug free environment and we reserve the right to administer random drug testing as deemed necessary.