Digital Campaign Specialist
Job Description:
Set up and execute digital marketing campaigns as assigned. (Programmatic display and video, social, PPC, etc.)
- Identify trends and optimize campaigns according to campaign goals
- Provide recommendations based on assessments for campaign enhancements
- Regularly measure and report on all campaigns and assess against customer goals (Conversions, KPI’s, etc.)
- Perform regular analysis and maintain analytical models for projecting site inventory
- Troubleshoot issues related to campaigns
- Contribute in the planning process for clients as requested
- Participate in client meetings and present data in client meetings as requested.
Benefits: Medical/Dental/Vision/Life/Disability/Matching 401K
Salary/Wage: Negotiable
Location: Required in office: Louisville, KY
Position: Full-Time
Minimum Requirements:
- Minimum 2 years of digital campaign management
- Experience with display, SEM/PPC and social advertising and management
- Strong analytical skills and data-driven thinking
- Working knowledge of ad serving tools, (Google Ad Manager)
- Proficient in MS Office
- Experience with various website analytics (e.g. Google Analytics, Comscore, etc.)
- Proven written and oral communication skills as demonstrated by previous analysis and correspondence
- Must be able to work independently, be self-motivated and work well with others toward common goals
- Must be able to adapt as technology and providers change and work in a fast-paced work environment
Desired Requirements:
Education: Degree preferred, but not required. Special Skills/Expectations and Other
Licenses/Certifications: Google AdWords and Google Analytics Certification preferred; Ad
Ops Certification Desired Email cover letter and resume to: Lori Morgan, Director of
Email Resume To: LMorgan@bci.media
Deadline for Application: February 24, 2020
WDRB Media 624 W. Muhammad Ali Blvd., Louisville, KY 40203