Digital Campaign Specialist, Digital Media, Louisville KY

Digital Campaign Specialist

Job Description:

Set up and execute digital marketing campaigns as assigned. (Programmatic display and video, social, PPC, etc.)

  • Identify trends and optimize campaigns according to campaign goals
  • Provide recommendations based on assessments for campaign enhancements
  • Regularly measure and report on all campaigns and assess against customer goals (Conversions, KPI’s, etc.)
  • Perform regular analysis and maintain analytical models for projecting site inventory
  • Troubleshoot issues related to campaigns
  • Contribute in the planning process for clients as requested
  • Participate in client meetings and present data in client meetings as requested.

Benefits: Medical/Dental/Vision/Life/Disability/Matching 401K

Salary/Wage: Negotiable

Location: Required in office: Louisville, KY

Position: Full-Time

Minimum Requirements:

  • Minimum 2 years of digital campaign management
  • Experience with display, SEM/PPC and social advertising and management
  • Strong analytical skills and data-driven thinking
  • Working knowledge of ad serving tools, (Google Ad Manager)
  • Proficient in MS Office
  • Experience with various website analytics (e.g. Google Analytics, Comscore, etc.)
  • Proven written and oral communication skills as demonstrated by previous analysis and correspondence
  • Must be able to work independently, be self-motivated and work well with others toward common goals
  • Must be able to adapt as technology and providers change and work in a fast-paced work environment

Desired Requirements:

Education: Degree preferred, but not required. Special Skills/Expectations and Other

Licenses/Certifications: Google AdWords and Google Analytics Certification preferred; Ad

Ops Certification Desired Email cover letter and resume to: Lori Morgan, Director of

Email Resume To:

Deadline for Application: February 24, 2020

WDRB Media 624 W. Muhammad Ali Blvd., Louisville, KY 40203

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