Director of Digital Content at WHAS TV in Louisville Ky

Position Title: Director of Digital Content

Company Name: WHAS TV

Location of Job: Louisville

Full time or part time

Company Address:

Contact information:

jwolfe@whas11.com

Website to apply:

Job description:

The Director of Digital Content for, TEGNA’s ABC Affiliate in,

will serve as a member of the senior management team and lead the publication and distribution

of engaging, compelling content across multiple platforms. This person will play a key role in charting the station’s content and growth strategy.

 In this role, you will:

  • Manage the digital content team and lead digital strategy to grow multi-platform content,
  • audience and engagement
  • Be the voice of innovation in the newsroom and inspire others to follow your lead
  • Lead our newsrooms to develop workflows that deliver our content 24/7 across current and
  • future platforms with storytelling that is optimized for each screen
  • Analyze and actively use data and metrics to inform editorial and strategic decisions and to
  • create accountability for results
  • Actively partner with the news director and marketing director to create three-screen
  • synergy (TV, digital, mobile) around station content and campaigns
  • Oversee all station efforts in social media including Facebook, Twitter, Instagram, Snapchat,
  •  and other emerging platforms.
  • Lead the content team in identifying new content types and innovative technologies that
  •  help us reach and serve new audiences
  • Create unique, engaging, and shareable content
  • Be a resource for Sales in its content generation and digital sponsorship efforts
  • Teach, coach, and mentor both members of the digital team and the entire newsroom in
  • best practices for writing and producing content for digital and social platforms
  • Skillfully use social media and digital tools to research, discover and distribute content
  • Collaborate with content leaders across TEGNA to maximize the sharing of our content and
  • to leverage innovation and best practices among stations
  • Hold newsroom employees accountable to TEGNA’s ethical and editorial standards
Experience:
2 Year(s)
Requirements:

Here’s what you need:

  • Bachelor’s degree in journalism, communications or equivalent experience in the field
  • 3-5 years of content experience, including at least 1-2 years managing other digital
  • journalists
  • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair and
  •  unique local content, along with community engagement
  • A deep understanding of social strategy and SEO with the hunger to keep up with emerging
  •  trends
  • Ability to calmly handle live, breaking news situations and the ability to deal with the rapid
  • pace of news
  • Knowledge of online CMS and news production systems along with social newsgathering
  •  tools like CrowdTangle and Social News Desk
  • Experience analyzing audience data and identifying behavioral trends, Google Analytics
  • experience a plus.
  • Passion and vision for emerging media
  • Strong organizational and communication skills
  • Ability to work under pressure and meet deadlines
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