Position Title: Director of Digital Content
Company Name: WHAS TV
Location of Job: Louisville
Full time or part time
Company Address:
Contact information:
Website to apply:
Job description:
The Director of Digital Content for, TEGNA’s ABC Affiliate in,
will serve as a member of the senior management team and lead the publication and distribution
of engaging, compelling content across multiple platforms. This person will play a key role in charting the station’s content and growth strategy.
In this role, you will:
- Manage the digital content team and lead digital strategy to grow multi-platform content,
- audience and engagement
- Be the voice of innovation in the newsroom and inspire others to follow your lead
- Lead our newsrooms to develop workflows that deliver our content 24/7 across current and
- future platforms with storytelling that is optimized for each screen
- Analyze and actively use data and metrics to inform editorial and strategic decisions and to
- create accountability for results
- Actively partner with the news director and marketing director to create three-screen
- synergy (TV, digital, mobile) around station content and campaigns
- Oversee all station efforts in social media including Facebook, Twitter, Instagram, Snapchat,
- and other emerging platforms.
- Lead the content team in identifying new content types and innovative technologies that
- help us reach and serve new audiences
- Create unique, engaging, and shareable content
- Be a resource for Sales in its content generation and digital sponsorship efforts
- Teach, coach, and mentor both members of the digital team and the entire newsroom in
- best practices for writing and producing content for digital and social platforms
- Skillfully use social media and digital tools to research, discover and distribute content
- Collaborate with content leaders across TEGNA to maximize the sharing of our content and
- to leverage innovation and best practices among stations
- Hold newsroom employees accountable to TEGNA’s ethical and editorial standards
Experience: 2 Year(s) |
Requirements:
Here’s what you need:
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