Sales- Account Executive (FT), WDRB Media, Louisville KY

WDRB Media is seeking an Account Executive with a proven track record of growing core business accounts, selling new business, and partnering with an Account Manager to service existing business. The ideal candidate thrives in a team-oriented environment, has strong interpersonal skills, and a desire to succeed! The top priority at WDRB is our positive work culture. This is the perfect opportunity for someone who possesses a “good to great” philosophy, loves to WIN, and is looking for a career in Media Sales. WDRB Media has been named one of the Best Places to Work in Kentucky for nine consecutive years.

Essential Job Duties:

  • Represents the station to its customers in a professional manner while exhibiting a positive attitude about the station and its employees at all times.
  • Negotiates broadcast television and digital buys with assigned advertisers and agency representatives.
  • Conducts customer needs analyses and propose marketing and advertising campaigns to meet those needs.
  • Prospects for and sells special projects to new customers as well as existing ones.
  • Builds client relationships at both the agency and advertiser levels.
  • Drafts and/or obtains statistical, narrative and/or other reports as requested.
  • Maintains activity data in Efficio daily.
  • Inputs client orders and works with the account manager to manage revisions, make goods, and other order-related responsibilities.
  • Schedule and lead face-to-face meetings with customers and potential customers outside of the station each day
  • Promotes and fully implements our team structure.
  • Work cooperatively and effectively with other team members when generating revenue sales for the station
  • Takes the initiative to acquaint and familiarize clients with key station personnel including the Local Sales Manager, VP Director of Sales, Corporate Director of Digital Sales and President/GM.
  • Monitors the competition and maintains awareness of assigned account activity at all times.
  • Communicates daily with LSM, VP DOS and Account Manager in regard to status of account activity.
  • Meet and exceed individual sales goals, in support of achieving station and market goals and initiatives.
  • Participate in training to enhance professional skills and overall understanding of new and evolving media
  • Daily attendance and punctuality required.

Minimum Qualifications

  • A competitive nature and an unwillingness to settle or give up.
  • Thorough knowledge of Nielsen ratings use and methodology.
  • Energetic self-starter; Proven track record for selling new business.
  • Strong verbal and written communication skills including superior listening skills and the ability to make effective presentations both on one-on-one and in a group setting
  • Ability to multi-task and work effectively in a high-pressure and fast paced environment
  • Superior organizational and project management skills
  • Strong interpersonal skills, including the ability to develop and maintain strong business relationships
  • Valid Driver’s License and clean driving record required

Education

  • Bachelor’s Degree in a related field or equivalent training and experience

Experience

  • Minimum 4 years of successful sales and marketing experience
  • Broadcast sales and digital experience preferred

Computer Skills

  • Excellent working knowledge in Microsoft Office Suite (Excel skills required; Word and PowerPoint proficiency preferred)
  • Knowledge of sales software preferred such as Efficio, WideOrbit, One Domain, Media Audit, and CMR
  • Familiarity with Microsoft 365 TEAMS and other Microsoft applications

*Please apply by going to the link below:

https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=24032&company=cablesystem

WDRB Media is an Equal Opportunity Employer.

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