State Market Representative for OH/KY; Bardstown Distillery, Kentucky

State Market Representative, OH    rep for Ohio and KY  5/8/20

Full-Time Exempt Columbus, OH, Bardstown, KY, US  (there is also another opening in TX)

3 days ago  Requisition ID: 1014

Are you ready to take the next step in your spirits industry career? Bardstown Bourbon Company is seeking an energetic, motivated, and reliable whiskey enthusiast to represent a premier portfolio of bourbon products in the state of Ohio. Make your move from behind the bar, to joining an unstoppable sales team currently making waves in the spirits category. On-premise experience is a must, from bartending to FOH management. Extra consideration for candidates with a background in mixology, bar management, beverage direction, sales experience, and brand promotional ambassador duties.

Function: Brand Sales & Marketing

Experience: Entry-Level

Location: Home Office Base in or near Columbus, OH (preferred) w/ regular travel to Cincinnati, Cleveland, and surrounding areas.

Salary: $36K + Bonus Potential, Benefits Package

Reports to: State Sales Manager, KY & OH

Position Description:

As State Market Representative of Ohio, your main objective is to establish and grow sales in the assigned territory, create lasting and mutually beneficial partnerships with accounts and our Distributors, and represent the integrity, values and brand of the Bardstown Bourbon Company. The position includes direct sales responsibility for key accounts, with a primary emphasis in the on-premise trade, securing new business, and working closely with the distributor network in the assigned area to maintain/develop all accounts. You will serve as a voice for the brand across the assigned geography, executing marketing “pull” tactics, merchandising key accounts, and hosting both trade and consumer-focused events.

Essential Job Duties and Responsibilities:

  • Specifically, the responsibilities of the position include, but are not limited to, the following activities:
  • Aggressively pursue new on-premise distribution in your assigned region.
  • Assist State Sales Manager with the establishment of new target account relationships including activations and promotional event opportunities.
  • Assist State Sales Manager in identifying and executing market-specific goals, KPIs and annual plan and objectives for the assigned region.
  • Call on existing key accounts to secure new distribution, making timely presentations and introducing new and “limited release” bourbons.
  • Execute on and off-premise promotions and periodic special events such as Bourbon Dinners that generate brand awareness and consumer sampling.
  • Develop and maintain strong, positive relationships with account staff and distributor sales personnel.
  • Train accounts, as well as, distributors on our products, promote the story of the Bardstown Bourbon Company.
  • Travel to and utilize the assets of the distillery to engrain brand and product knowledge in our commercial partners
  • Participate in market blitzes, ride-withs, and general sales meetings to hold distributor partners accountable for the execution and achievement of the sales plan.
  • Complete necessary administrative reporting and communications on a timely basis daily and weekly.
  • Maintain all sales goals and personal budgets outlined to you and your territory.
  • Deliver merchandise/POS for events, as well as staffing and sampling at events as necessary.
  • Late night and weekend account visits and event attendance as directed.
  • Other duties as periodically assigned by the State Sales Manager.

Desired Qualifications:

  • Bartending experience, minimum 2 years; bar management and beverage direction preferred.
  • Basic understanding of Bar Cost models and profit margins within On-Premise Trade.
  • Extensive working knowledge of, and passion for, Bourbon, Whiskey, Spirits.
  • Strong ties and established relationships in the beverage community in the assigned region.
  • Strong oral communication skills: ability to talk to others to convey information effectively; strong written communication skills.
  • Customer Service – Going above and beyond what the customer expects
  • Trade knowledge – Understanding the retail and on-premise buyer mindset – purchasing experience is a plus.
  • Excellent time management skills; ability to be proactive and take initiative.
  • Excellent organization and coordination skills- ability to manage priorities and routine functions effectively and efficiently.
  • Empathy- Being aware of others’ reactions and understanding why they react as they do.
  • Teamwork – Ability to flex scope of responsibility and do whatever needs to be done, regardless of job description
  • Transparency – Ability to communicate with teammates and freely exchange ideas and thoughts, without ego or pretense
  • Proficiency with personal computers / laptops and associated programs (Windows, Microsoft office suite of programs).
  • Strong Social Media skills – an understanding of staying “on-brand” while presenting content on a business account; i.e. Instagram, Facebook, LinkedIn, etc.
  • Business Acumen -Ability to collect, assess and interpret relevant information and make sound decisions.
  • A College Degree from an accredited University is desired but not mandatory.

Job Requirements:

It is required for the position that you must have a reliable car that is registered and insured, a valid driver’s license, the ability to drive to and from accounts continuously, ability to work nights and weekends, ability to lift up to 50 pounds and that you must currently reside in the assigned territory.

Representative Specific Offerings

As part of our onboarding process, all New State Market Representatives will have a full-immersion learning/training experience at our state-of-the-art distillery in Bardstown. In addition to a base-salary, our State Market Representatives participate in our unique Sales Incentive Program which works to maintain our culture of results-focused personal management, and continuous learning & development. We offer mileage and other job-related transportation expense reimbursements, a monthly budget toward account visits and sampling, and a culture of work-life balance.

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