CU Style Guide: Logos and Brand Standards
The Campbellsville University Style Guide is your resource for maintaining a consistent and professional brand across all communications. It provides official logos, color palettes, typography guidelines, and usage instructions for the university, regional education centers, and Tiger Athletics. Whether you are creating print materials, digital content, or promotional campaigns, this guide ensures all CU messaging reflects the university’s identity clearly and effectively.
There are several versions of the Campbellsville University logo. Download:
There are several versions of the Campbellsville University chapel icon logo. Download:
Make sure to use the Arial font! Or contact University Communications for one to be made.
The official seal of the University should be used in conjunction with historic or formal academic events, and on official University documents, such as diplomas, transcripts, official records, programs for formal academic events, or formal invitations, and legally binding documents.
The official University seal is not a logo and should never be used as one. It should never be used in place of the official logo of Campbellsville University. If you wish to use the seal as a graphic element, contact the Office of University Communications at (270) 789-5213, and materials will be made available.
The seal is Campbellsville University's historical emblem. Designed by alumnus Scotty Lane Coconaugher Clenney, '63, it features a campus scene in a triangle surrounded by a proclamation of the universal attributes of fellowship, leadership, and scholarship, the words “Campbellsville University” and the date and place of the University's founding, 1906, Campbellsville, Kentucky. The official seal is a revered symbol of Campbellsville University, emblematic of its historic roots and widely recognized through long use.
Pantone 202c and Cool Grey 5 are the traditional colors of the university.
We have also created a color palette of acceptable colors for use in print and digital
that expand the original palette.
Primary
Maroon - CMYK 31 100 72 32 | RGB 133 22 50 | HEX 851632
Secondary
Grey - CMYK 0 0 0 80 | RGB 88 89 91 | HEX 58595b (this grey is 80% black.
70%, 60%, 50%, 40%, 30%, 20%, 10% are also acceptable)
Yellow - CMYK 5 16 71 0 | RGB 243 208 103 | HEX f3d067
Tertiary
Green - CMYK 55 21 40 1 | RGB 121 166 156 | HEX 79a69c
Orange - CMYK 0 47 80 0 | RGB 248 154 73 | HEX f89a49
Blue - CMYK 65 12 21 0 | RGB 80 176 194 | HEX 50b0c2
Gold - CMYK 13 39 84 0 | RGB 22 161 71 | HEX dea147
To scale or resize a logo, click the corner of the logo on your screen and press the SHIFT key on your keyboard. Holding BOTH BUTTONS down, scale the logo accordingly. Let go of the Mouse first. DON'T let go until it's the right size.
Don't use old logos
Don't Stretch/Distort; Rearrange Elements; Make Transparent; Tilt or Skew; Change Official Colors; Resize Elements; Re-Stack Elements or Other Logos; Remove Elements; Use White or Cool Gray Logos with Light Background; Use Main, Black or Pantone Logos with Dark Background
The Office of University Marketing and Communications is the official source of the Campbellsville University style guide.