Broadcast and Digital Media

Become a Broadcasting Professional

With an emphasis in Broadcast and Digital Media, students will receive hands-on experience and learn the day-to-day process of running WLCU's 88.7 FM The Tiger radio station and WLCU-TV television station, as well as best practices for social and digital media.

Broadcasting students from the Mass Communication department are trained in all aspects of operations producing content in areas such as: news, weather, remote broadcasting, board operation, announcing, system maintenance, software, and much more.

Campbellsville

Broadcast and Digital Media Degrees

BA BS Minor

Major with Broadcast and Digital Media Emphasis

37 HOURS

Required Courses - 34 hours

  • MAC 175 Intro to Broadcast- 3
  • MAC 210 Mass Media and Society- 3
  • MAC 240 Reporting and Newswriting- 3
  • MAC 245 Copyediting- 3
  • MAC 275 Broadcast Newswriting- 3
  • MAC 336 - Editing Practice and Theory- 3
  • MAC 345 Mass Media Ethics - 3
  • MAC 375 Digital Media Production- 3
  • MAC 405 Mass Media Law - 3
  • MAC 451 Internship - 3
  • MAC 475 Television News Production- 3
  • MAC 490 Senior Portfolio - 1

Electives — choose one of the following: 3 hours

  • MAC 300 Social Media - 3
  • MAC 330 Photojournalism - 3
  • MAC 386 Mass Communication Practicum - 3
  • MAC 430 - Broadcast Sales & Management - 3
  • MAC 440 Advanced Reporting and Newswriting - 3

TOTAL HOURS REQUIRED FOR MAJOR: 37

Minor in Broadcast and Digital Media

24 HOURS

Required Courses - 18 hours

  • MAC 175 Intro to Broadcast- 3
  • MAC 240 Reporting and Newswriting- 3
  • MAC 275 Broadcast Newswriting- 3
  • MAC 375 Digital Media Production- 3
  • MAC 475 Television News Production- 3

Electives — choose two of the following: 6 hours

  • MAC 300 Social Media - 3
  • MAC 330 Photojournalism - 3
  • MAC 386 Mass Communication Practicum - 3
  • MAC 430 Broadcast Sales and Management- 3
  • MAC 440 Advanced Reporting and Newswriting - 3

TOTAL HOURS REQUIRED FOR MINOR: 24

Careers in Broadcast and Digital Media

  • Programmer
  • Producer
  • News Reporter
  • Videographer
  • Sportscaster
  • Anchor
  • Editor
  • Director
  • Public Relations
  • Sales, Marketing and Promotions
  • Script Writer
  • Graphic Design
College of Arts and Sciences 1

College of Arts and Sciences

Earn a degree in the fields of Art and Design, Human Performance, Humanities, Mathematics, Natural Sciences, Social Sciences, and more.

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