Bachelor of Arts or Science in Public Relations

Shape Messages. Build Connections. Lead with Purpose.

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Develop the skills to craft effective communications, manage campaigns, and foster relationships that drive organizational success in public relations, marketing, and media.

 

Program Overview

The Public Relations program at Campbellsville University prepares students for impactful careers in organizational communication, media relations, and strategic messaging. With a focus on ethical practices and clear, persuasive communication, students gain a strong foundation in writing, digital media, campaign planning, and communication strategy. Hands-on experiences through internships, client projects, and campus initiatives allow students to apply their skills in real-world settings. Graduates are equipped to build relationships, manage public perception, and lead effective communication efforts in public relations, corporate communication, marketing, and related fields.

 

  • Hands-On PR Experience: Participate in real-world campaigns, client projects, and campus initiatives to develop practical skills in media relations, writing, and strategic communication.
  • Professional Development: Gain valuable experience through internships, workshops, and partnerships that prepare you for the fast-paced field of public relations and corporate communication.
  • Expert Faculty Mentorship: Learn from instructors with extensive backgrounds in public relations, marketing, media strategy, and organizational communication.
  • Career-Ready Skills: Graduate equipped to manage campaigns, craft effective messaging, and lead communication efforts in PR, marketing, corporate communications, and related industries.

Campbellsville University’s Public Relations program provides a comprehensive curriculum designed to strengthen skills in strategic communication, media relations, and campaign management. Offered at our Campbellsville campus, the program allows students to explore essential areas of modern public relations, including writing, digital media, corporate communication, and marketing strategies. Through foundational and advanced courses, students develop the practical and analytical abilities needed to succeed in today’s fast-paced communication industry. Explore the full list of Public Relations course requirements here.

To enroll in the Bachelor of Arts or Bachelor of Science in Public Relations program at Campbellsville University, applicants must meet the following criteria:

  • High School Diploma or GED: Submit official proof of high school completion or a GED certificate.
  • Official Transcripts: Provide transcripts from your high school and any colleges or universities previously attended.
  • Minimum 2.0 GPA: Applicants must meet this academic standard for admission consideration.

Meeting these requirements starts your journey toward developing strong communication, writing, and strategic media skills for a successful career in public relations and corporate communication.

Graduates of the Public Relations program at Campbellsville University are prepared for a wide range of careers in communication, media, and organizational strategy. Potential career paths include:

  • Public Relations Specialist
  • Corporate Communications Coordinator
  • Media Relations Manager
  • Social Media Strategist
  • Marketing Communications Associate
  • Event and Campaign Coordinator
  • Content and Brand Manager

Whether you pursue roles in corporate communication, agency work, nonprofit organizations, or marketing, you’ll graduate equipped to manage messaging, build relationships, and lead communication efforts with professionalism and purpose.

Ready to take the next step in building your expertise in strategic communication, media relations, or campaign management? To learn more about the Public Relations B.A. or B.S. program at Campbellsville University—or to begin your application—contact us at admissions@campbellsville.edu or call (270) 789-5220. Our admissions team is ready to guide you toward a successful career in public relations and corporate communication.