Bachelor of Arts or Science in Mass Communication

Communicate with Purpose, Lead with Impact

Apply TodayRequest Information

Where faith and creativity unite to prepare storytellers, journalists, and media professionals to inform, inspire, and make a lasting difference.

 

Program Overview

The Bachelor’s program in Mass Communication at Campbellsville University prepares students for impactful careers in media, journalism, public relations, and broadcasting. With a Christ-centered approach, the program emphasizes ethical storytelling, digital communication, and strategic media practices that prepare students to lead in today’s fast-paced communication industries. Students gain a strong foundation in media production, writing, and communication theory while developing practical experience through campus media outlets, internships, and professional projects. Whether pursuing a future in news, broadcasting, public relations, or digital content creation, graduates are equipped to communicate truth with clarity, purpose, and integrity.

 

Concentration Overview

Students pursuing the Bachelor of Arts or Bachelor of Science in Mass Communication at Campbellsville University can tailor their studies to match their professional goals. Each concentration combines foundational communication courses with specialized training that equips graduates to thrive in a range of media and communication careers.

Gain hands-on experience in television, radio, and online broadcasting. Students learn production, editing, and multimedia storytelling while developing the technical and creative skills needed to excel in modern digital media environments.

Designed for aspiring reporters and editors, this concentration emphasizes news writing, multimedia storytelling, and ethical reporting. Students learn to research, interview, and produce compelling content for print, broadcast, and digital platforms.

Merging the art of photography with the integrity of journalism, this concentration teaches students to capture visual stories that inform, engage, and inspire. Coursework emphasizes photo editing, composition, and the role of imagery in modern media.

Students in this concentration develop expertise in media relations, branding, and strategic communication. Coursework focuses on campaign planning, crisis communication, and digital marketing to prepare graduates for careers in corporate, nonprofit, and agency settings.

Ideal for students passionate about athletics and media, this concentration offers practical training in sports commentary, live production, and reporting. Students gain experience covering events, conducting interviews, and producing sports content across multiple platforms.

 

  • Hands-On Media Experience: Work directly with WLCU-TV, 88.7 FM The Tiger, and The Campus Times to build real-world production and reporting skills.
  • Professional Development: Gain valuable experience through internships, campus productions, and partnerships that prepare you for today’s media landscape.
  • Mentorship and Expertise: Learn from professors with extensive backgrounds in journalism, public relations, broadcasting, and digital communication.
  • Career-Ready Preparation: Graduate ready to succeed in news, broadcasting, corporate communication, or digital content creation roles.

Campbellsville University’s Mass Communication program provides a comprehensive curriculum designed to strengthen your storytelling, media production, and communication strategy skills. Offered at our Campbellsville campus, the program allows you to explore multiple areas of the communication field, including journalism, broadcasting, public relations, and digital media. Whether you choose the Broadcast and Digital Media or Journalism concentration, you’ll take both foundational and advanced courses that prepare you for careers in today’s fast-paced media environment. Explore the full list of Mass Communication course requirements here.

To be admitted into the Bachelor of Arts or Bachelor of Science in Mass Communication program at Campbellsville University, applicants must meet the following criteria:

  • High School Diploma or GED: Provide official proof of graduation from high school or a GED certificate.
  • Transcripts: Submit official transcripts from your high school and any colleges or universities previously attended.
  • Minimum GPA of 2.0: Applicants must meet this academic standard to qualify for admission.

By meeting these requirements, you’ll begin your journey toward developing strong communication abilities, media expertise, and leadership grounded in Christian values.

Graduates of the Mass Communication program at Campbellsville University are prepared to pursue a range of media and communication careers. Potential career paths include:

  • Broadcast Journalist
  • Public Relations Specialist
  • Digital Media Producer
  • Social Media Manager
  • News Reporter
  • Media Content Creator
  • Communication Coordinator

Whether you pursue a career in journalism, broadcasting, public relations, or digital media, you’ll be equipped to lead and communicate with integrity, creativity, and purpose.

Ready to take the next step in your communication journey or media career? To learn more about the Mass Communication program at Campbellsville University or to begin your application, contact us at admissions@campbellsville.edu or call (270) 789-5220. We’re here to help you start your path to success in media and communication.