Certificate in Mass Communication: Marketing and Public Relations

Shaping Voices, Building Brands

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Where strategic communication meets creative purpose, preparing students to lead with clarity and conviction in marketing and public relations.

Program Overview

The Certificate in Mass Communication: Marketing and Public Relations at Campbellsville University equips students with essential skills to excel in strategic communication, brand management, and media outreach. Through a Christ-centered lens, the program emphasizes ethical messaging, storytelling, and relationship building—key components for success in marketing, public relations, and digital communication. Students gain practical, hands-on experience developing campaigns, managing social media strategies, and crafting professional communication materials for real-world audiences.

 

  • Strategic Media Training: Learn how to develop and deliver targeted messages across traditional and digital platforms.
  • Hands-On Experience: Gain practical skills through project-based assignments and simulated campaign development.
  • Professional Preparation: Strengthen writing, public speaking, and digital marketing abilities for success in PR and communications.
  • Faculty Mentorship: Work closely with experienced instructors who bring industry insight and a passion for purposeful communication.

Campbellsville University’s Art program includes a range of courses designed to develop your creative skills, technical knowledge, and critical thinking at our Campbellsville campus. Whether you pursue the Graphic Design or Teacher Certification concentration, you’ll engage in foundational and advanced coursework that prepares you for success in your chosen field. Explore our full list of course requirements here.

To be admitted into the Certificate in Mass Communication: Marketing and Public Relations program at Campbellsville University, applicants must meet the following criteria:

  • High School Diploma or GED: Provide official proof of graduation or a GED certificate.
  • Transcripts: Submit official transcripts from high school and any previously attended colleges or universities.
  • Minimum GPA of 2.0: Applicants must meet this academic standard to qualify for admission.

By meeting these requirements, you’re taking the first step toward building your communication skills and preparing for a career in marketing and public relations within a Christ-centered learning environment.

Graduates of the Certificate in Mass Communication: Marketing and Public Relations at Campbellsville University are prepared to pursue a range of communication and marketing careers. Potential career paths include:

  • Marketing Coordinator
  • Public Relations Specialist
  • Social Media Manager
  • Communications Assistant
  • Brand Strategist
  • Event Coordinator
  • Media Relations Officer
  • Content Creator

Whether you plan to enter the workforce immediately or continue your education, you’ll be equipped with the skills and ethical foundation needed to communicate effectively and promote with integrity.

Ready to take the next step toward your career in marketing and public relations? To learn more about the Certificate in Mass Communication: Marketing and Public Relations at Campbellsville University or to begin your application, contact us at admissions@campbellsville.edu or call (270) 789-5220. We’re here to guide you on your path to success in the communication field.