Sport Management Programs | Campbellsville University

Build Your Future in Sport Management

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Prepare for a dynamic career in the sports industry with CU’s Sport Management program. Gain practical skills and industry knowledge to succeed in marketing, event management, team operations, and more.

Program Overview

At Campbellsville University, our Sports Management program prepares you to thrive in the dynamic world of athletics, on and off the field. Whether you're passionate about coaching, marketing, administration, or event planning, you'll gain the skills and real-world experience needed to lead with integrity in a competitive industry. Our faculty brings industry insight, faith-based values, and a commitment to student success, helping you turn your love for sports into a fulfilling career.

Students can tailor their education to match their goals by choosing from the following track options:

Sport Marketing: If you want to market in or through sports.
Sport Administration: If you're interested in athletic directing or administrative management in the industry
Sport Media: If you want a career in sports information or communications (radio, TV, social media)
Coaching and Mentoring: If you want to coach at the college level or beyond.

Students can also major in general Sport Management and pair our major with another major or minor on campus, as well as pursue a Master’s in Sports Management, designed to advance your leadership skills and industry knowledge. This graduate program prepares you for higher-level roles in sports administration, marketing, and event management, combining practical experience with a strong academic foundation.

We also offer this program online through CU Online to provide flexible learning opportunities for students. If you want to find a career in sports, Sport Management at Campbellsville University is the place for you!

Comprehensive Curriculum: Build a strong foundation in sports marketing, facility management, leadership, finance, and ethics tailored to the sports industry.
Career-Focused Tracks: Choose from specialized tracks that align with your career goals in coaching, administration, or sports communication.
Real-World Experience: Engage in internships with university athletics, community programs, or regional sports organizations to apply what you’ve learned in professional settings.
Supportive Faculty Mentorship: Learn from faculty with real-world experience in sports management who are committed to your academic and career success.
Faith-Based Approach: Grow both personally and professionally through a values-driven education that integrates Christian principles into leadership and service.
Career Preparation: Be equipped for various roles in athletic administration, coaching, sports media, event management, or graduate studies in sports-related fields.

Campbellsville’s Sports Management program, offered both at our Campbellsville campus and through CU Online, prepares students for leadership roles in athletics, coaching, marketing, and sports administration. Key courses include:

Introduction to Sports Management: Examine the structure and scope of the sports industry and foundational management principles.
Sports Marketing: Learn strategies for promoting teams, events, and brands in the competitive sports marketplace.
Facility and Event Management: Gain practical knowledge in planning, operating, and evaluating sports facilities and events.
Legal Issues in Sport: Understand contracts, risk management, and liability concerns relevant to the sports world.
Ethics and Leadership in Sport: Explore ethical decision-making and leadership styles within athletic environments.
Finance in Sport: Study budgeting, revenue generation, and economic principles in sports organizations.
Internship in Sports Management: Apply classroom knowledge through real-world experience with sports teams, schools, or athletic organizations.

See our full course requirements below.

To be considered for the Sports Management program at Campbellsville University, applicants must meet the following criteria:

High School Diploma or GED: Completion from an accredited high school or recognized institution.
Minimum GPA: A cumulative high school GPA of 2.0 or higher on a 4.0 scale.
ACT/SAT Scores: Required for first-time freshmen; scores may be used for placement in general education courses.
Campbellsville University Application: Submission of a completed undergraduate application for admission.
Transcripts: Official transcripts from all previously attended high schools and colleges.
Transfer Students: Students transferring into the program must be in good academic standing and provide college transcripts showing a minimum 2.0 GPA.

Graduates of the Sports Management program at Campbellsville University are equipped to pursue dynamic careers in athletics, fitness, and business. With a solid foundation in leadership, marketing, and sports operations, you'll be prepared to work in a variety of professional, collegiate, and community-based settings.

Athletic Director
Sports Marketing Manager
Game Day/Event Coordinator
Sport Information Analyst
Sport Broadcaster
Facility Manager
College/University/High School Coach
Gym or Fitness Center Manager
Ticketing and Promotions Coordinator
Community Recreation Director
Sports Agent or Talent Representative
Youth Sports Program Coordinator

For questions about the Sports Management program or help with the application process, please contact Paige Hensley, Administrative Assistant of Human Performance, as she can assist with program details, admissions requirements, and general inquiries. You can reach Paige at dhensley@campbellsville.edu or submit your questions through our Request Information form.