Bachelor of Science in General Business

Build Your Business Foundation with a General Business Degree

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Develop a versatile skill set in management, marketing, finance, and organizational behavior. Our program prepares you for a wide range of industries and roles, equipping you with the knowledge and experience needed to succeed in the business world.

Program Overview

Campbellsville University's General Business program offers a comprehensive curriculum that introduces students to all major areas of business. Students learn how organizations operate, how to make informed decisions, and how to navigate a competitive global marketplace. Whether you’re entering the workforce or planning to continue your education in a specialized field, the General Business degree serves as a strong foundation. The program encourages critical thinking, effective communication, and ethical leadership, skills that are valued across all industries.

 

  • Comprehensive Curriculum: Gain exposure to core business functions, including management, marketing, economics, and finance.
  • Flexible Career Preparation: Develop a broad skill set that can be applied in various industries and professional roles.
  • Practical Application: Learn through real-world case studies, team projects, and interactive business simulations.
  • Experienced Faculty: Study under professors with academic expertise and industry experience.
  • Pathway to Graduate Study: Build the foundational knowledge needed for MBA or other advanced business programs.

Campbellsville University’s Bachelor of Science in General Business program is offered at CU’s Harrodsburg and Somerset regional centers, as well as through CU Online, providing a strong academic foundation combined with practical business skills. Designed for students seeking careers in various business sectors or planning to pursue graduate-level study, this program equips you with the knowledge needed to excel in a variety of organizational roles. See our full list of course requirements here.

To apply to Campbellsville’s general business program, prospective students must submit the following:

  1. Online application.
  2. Official copies of transcripts from each college or university previously or currently attended, including a complete record of all courses attempted.
  3. If transferring fewer than 24 credit hours, an official high school transcript.

With a degree in General Business, graduates are prepared for a broad array of roles in both the public and private sectors. Career possibilities include:

  • Business Operations Specialist
  • Sales Manager
  • Administrative Manager
  • Project Coordinator
  • Marketing Associate
  • Account Manager
  • Customer Relations Manager
  • Retail or Service Manager
  • Entrepreneur
  • Management Trainee

If you're ready to build a flexible, career-ready foundation in business, Campbellsville University’s Bachelor of Science in General Business is a great place to start. For more information on admissions or to apply, contact our team at admissions@campbellsville.edu or call (270) 789-5220.