Marketing

The Marketing program at Campbellsville University equips students with the creativity, strategic thinking, and analytical skills necessary to thrive in today’s fast-paced, consumer-driven economy. Students explore the fundamentals of branding, digital media, consumer behavior, and market research, all while gaining real-world experience through projects and campaigns. Whether you’re interested in advertising, social media, brand strategy, or sales, this program provides the tools to communicate effectively, influence markets, and drive business growth.

 

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Program Overview

The Marketing program is part of Campbellsville University's broader business curriculum and is designed to prepare students for success in a range of marketing roles. Coursework includes marketing principles, consumer behavior, data analytics, advertising, and digital strategy, giving students a comprehensive understanding of how to engage customers and grow brands in both local and global markets. Students also gain practical experience through simulations, real-life case studies, and internship opportunities, ensuring they graduate career-ready with strong communication and problem-solving abilities.

 

Program Highlights

 

At Campbellsville University, our marketing students receive a business-focused education grounded in Christian values. Here’s why CU is the right place for your marketing journey:

  • Accredited Business Education: Receive a quality education that meets national academic standards.
  • Experienced Faculty Mentors: Learn from professors with real-world marketing experience.
  • Supportive Community: Thrive in a welcoming learning environment with personalized guidance.
  • Faith-Informed Perspective: Approach marketing ethically and responsibly, with a focus on service and impact.
  • Flexible Learning Options: Choose the campus experience or online convenience that fits your lifestyle.

Campbellsville University offers the Marketing program at our Campbellsville campus and through CU Online. Whether you prefer in-person learning or a flexible virtual schedule, you’ll receive a dynamic education focused on real-world marketing success.

Here are some of the key courses you may take in the program:

  • Principles of Marketing: Explore the fundamentals of marketing strategy, customer behavior, and value creation.
  • Consumer Behavior: Study psychological, social, and cultural factors that influence buying decisions.
  • Advertising and Promotion: Learn to create effective messaging and media plans for brand awareness.
  • Digital Marketing Strategy: Examine tools and trends in online marketing, including SEO, email, and social media.
  • Marketing Research: Conduct and analyze research to support strategic marketing decisions.
  • Sales Management: Understand the sales process and learn how to lead effective sales teams.
  • Marketing Analytics: Use data and metrics to evaluate marketing performance and ROI.
  • Strategic Marketing Management: Develop comprehensive strategies for brand and product positioning.
  • Retail and E-Commerce: Explore trends in modern retailing and online consumer behavior.
  • Global Marketing: Examine how to adapt marketing strategies for international markets.

See the course requirements here.

To be admitted into the Marketing program at Campbellsville University, applicants must meet the following requirements:

  • High School Diploma or GED: Provide proof of high school graduation or an official GED certificate.
  • Transcripts: Submit official transcripts from high school and any colleges or universities previously attended.
  • Minimum GPA of 2.0: Applicants must meet a minimum GPA requirement of 2.0.

Graduates of the Marketing program are prepared for a wide variety of creative, strategic, and data-driven roles in business and communications. Career opportunities include:

  • Marketing Coordinator
  • Brand Manager
  • Digital Marketing Specialist
  • Social Media Manager
  • Market Research Analyst
  • Advertising Account Executive
  • Sales Manager
  • Public Relations Specialist
  • Media Planner
  • Content Strategist

If you’re ready to turn your creativity and strategic thinking into a rewarding career, Campbellsville University’s Marketing program can help you get there. For more information on admissions or to apply, contact our team at admissions@campbellsville.edu or call (270) 789-5220.