Broadcast and Digital Media

Broadcast and Digital Media

Close Request info for Mass Communication
› Academic Programs › Mass Communication › Degrees – Mass Communication › Broadcast and Digital Media

Become a Broadcasting Professional

With an emphasis in Broadcast and Digital Media, students will receive hand-on experience and learn the day-to-day process of running WLCU's 88.7 FM The Tiger radio station and WLCU-TV television station, as well as best practices for social and digital media.

Broadcasting students from the Mass Communications department are trained in all aspects of operations and work in every area from PSA’s, news and weather, remote broadcasting, board operation, announcing, system maintenance, software and more.

Courses Offered at: Campbellsville

Broadcast and Digital Media Degrees

Emphasis Minor

Major with Broadcast and Digital Media Emphasis

37 HOURS

Required Courses – 34 hours

  • MAC 175 Intro to Broadcasting and Digital Media- 3
  • MAC 210 Mass Media and Society- 3
  • MAC 240 Reporting and Newswriting- 3
  • MAC 245 Copyediting- 3
  • MAC 275 Broadcast and Digital Media I – 3
  • MAC 345 Mass Media Ethics – 3
  • MAC 375 Broadcast and Digital Media II – 3
  • MAC 405 Mass Media Law – 3
  • MAC 430 Broadcasting Sales and Management – 3
  • MAC 451 Internship – 3
  • MAC 475 Broadcast and Digital Media III – 3
  • MAC 490 Senior Portfolio – 1

Electives — choose one of the following: 3 hours

  • MAC 300 Social Media – 3
  • MAC 330 Photojournalism – 3
  • MAC 386 Mass Communication Practicum – 3
  • MAC 440 Advanced Reporting and Newswriting – 3

TOTAL HOURS REQUIRED FOR MAJOR: 37

Minor in Broadcast and Digital Media

24 HOURS

Required Courses – 18 hours

  • MAC 175 Intro to Broadcasting and Digital Media- 3
  • MAC 240 Reporting and Newswriting- 3
  • MAC 275 Broadcast and Digital Media I – 3
  • MAC 375 Broadcast and Digital Media II – 3
  • MAC 430 Broadcasting Sales and Management – 3
  • MAC 475 Broadcast and Digital Media III – 3

Electives — choose two of the following: 6 hours

  • MAC 300 Social Media – 3
  • MAC 330 Photojournalism – 3
  • MAC 386 Mass Communication Practicum – 3
  • MAC 440 Advanced Reporting and Newswriting – 3

TOTAL HOURS REQUIRED FOR MINOR: 24

Careers in Broadcast and Digital Media

  • Programmer
  • Producer
  • News Reporter
  • Videographer
  • Sportscaster
  • Anchor
  • Editor
  • Director
  • Public Relations
  • Sales, Marketing and Promotions
  • Script Writer
  • Community Management
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College of Arts and Sciences

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