Bachelor Programs in Mass Communications
Tell Stories That Matter
Bachelor’s programs in Mass Communication that build media expertise, creative confidence, and professional readiness for today’s communication landscape.
Campbellsville University’s Bachelor’s programs in Mass Communication are designed to help students thrive in the fast‑moving world of media and communication. Through coursework that spans journalism, digital storytelling, multimedia production, and communication strategy, students build the skills needed to craft compelling content, think critically about media messages, and engage audiences across platforms. With opportunities for hands‑on experience and professional growth, graduates are ready to pursue careers in news, digital media, broadcasting, public relations, and beyond.
Program Highlights
- Real‑World Media Skills: Develop expertise in writing, reporting, video production, and digital communication that translates to the modern workplace.
- Hands‑On Projects: Gain practical experience through student media outlets, capstone projects, and production labs that bring classroom learning to life.
- Cross‑Platform Storytelling: Learn to create impactful content across print, broadcast, and digital platforms, preparing you for diverse media careers.
- Professional Preparation: Build a portfolio of work, participate in internships, and connect with industry professionals to enhance career readiness.
- Critical Media Insight: Examine the role of media in society and refine your ability to analyze and communicate in an increasingly connected world.
The Broadcast and Digital Media B.A. or B.S. program blends creative storytelling with hands-on experience in modern media technologies. Students gain practical skills in writing, editing, directing, and producing, working with industry-standard equipment and digital platforms to prepare for careers in television, radio, online media, and multimedia production.
Degree Offered At: Campbellsville
The Film, B.A.or B.S. program provides an in-depth education in filmmaking, combining creative storytelling, technical expertise, and critical analysis. Students gain hands-on experience in directing, screenwriting, editing, and production, preparing them for careers in film, television, digital media, or advanced study. This program is also available as a minor.
Degree Offered At: Campbellsville
The Journalism B.A. or B.S. program helps students develop their voice as storytellers while keeping the public informed. Through hands-on experience in reporting, writing, and producing for digital, print, and broadcast media, students learn media law, ethics, and audience engagement. Whether pursuing investigative reporting, multimedia storytelling, or public affairs coverage, graduates are prepared for diverse opportunities in today’s fast-paced media landscape.
Degree Offered At: Campbellsville
Campbellsville University’s Mass Communication, B.A. or B.S. program offers a comprehensive curriculum blending theory, practical experience, and ethical storytelling. Students gain expertise in writing, media production, communication strategies, and critical thinking, equipping them for careers in the dynamic media industry or for further academic study.
Concentrations include:
- Broadcast and Digital Media
- Journalism
- Photojournalism
- Public Relations
- Sports Broadcasting
Degree Offered At: Campbellsville
The Public Relations B.A. or B.S. program helps students develop expertise in communication strategy and media management. Focusing on writing, digital media, and campaign planning, the program prepares graduates to craft impactful messages, manage public perception, and build strong connections with audiences—readying them for careers in public relations, corporate communications, marketing, and related fields.
Degree Offered At: Campbellsville
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Connect with an enrollment counselor to explore our in-person programs or online programsand get step-by-step guidance through the application process.