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The Marketing program at Campbellsville University will help each student learn to examine organizational and consumer behaviors in order to become an effective marketer.

The student will study a focused curriculum that will ensure a depth of understanding in business and marketing solutions for any industry application in order to effectively reach the consumer with compelling messaging about the product.

If you like helping brands succeed a marketing degree might be what you need to truly make an impact with a fulfilling career.

Courses Offered at:
  • All Locations
  • Campbellsville

Marketing Degrees


Bachelor of Science in Business Administration with emphasis in Marketing

This program is available online or on the main campus.

Emphasis requirements for the BSBA include the following 33 semester hours:

Take each course on this list:

  • Marketing II
  • Business Law II
  • Consumer Behavior
  • Organizational Behavior
  • Sales Management
  • Business Ethics
  • Marketing Research
  • Promotion Management
  • Business Communication

Choose two courses from this list:

  • Human Resource Management
  • International Business
  • Managerial Finance
  • Money and Banking
  • International Trade

Marketing Minor

The Marketing Minor requires 21 semester hours including the following:

Take each course on this list:

  • Principles of Accounting I
  • Principles of Accounting II
  • Marketing I
  • Business Law I
  • Principles of Management

Choose two courses from this list:

  • Consumer Behavior
  • Sales Management
  • Marketing Research
  • Promotion Management

Careers in Marketing

  • Public Relations Manager
  • Market Research Analyst
  • Advertising Manager
  • Brand Manager
  • Media Buyer
  • Convention and Event Planner
  • Chief Marketing Officer
  • Promotions Manager
  • Sports Marketing Account Executive
  • Digital Marketing Manager
  • Market Research Director
  • Media Director
School of Business, Economics, and Technology 2

School of Business, Economics, and Technology

The School of Business, Economics, and Technology offers several undergraduate and graduate degree programs. Our students receive a quality education that helps develop their leadership and communication skills as well as equip them with the knowledge they need to succeed in their chosen career field.

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