Bachelor of Science in Marketing | Campbellsville University

Transform Ideas into Market Impact

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Turn creative vision into measurable marketing results. Our program equips you with strategic thinking, digital tools, and real-world experience to excel in modern marketing roles.

Program Overview

The Marketing program is part of Campbellsville University's broader business curriculum and is designed to prepare students for success in a range of marketing roles. Coursework includes marketing principles, consumer behavior, data analytics, advertising, and digital strategy, giving students a comprehensive understanding of how to engage customers and grow brands in both local and global markets. Students also gain practical experience through simulations, real-life case studies, and internship opportunities, ensuring they graduate career-ready with strong communication and problem-solving abilities.

Program Highlights

Strategic Marketing Insight: Learn how to build and manage brands, reach target audiences, and drive customer loyalty.
Digital and Traditional Media: Gain skills in social media, digital marketing, advertising, and promotions.
Hands-On Experience: Participate in marketing campaigns and projects with real business applications.
Data-Driven Decision Making: Understand how to use market research and analytics to guide strategy.
Creative Problem Solving: Learn to think innovatively to solve real marketing challenges and adapt to market trends.

At Campbellsville University, our marketing students receive a business-focused education grounded in Christian values. Here’s why CU is the right place for your marketing journey:

Accredited Business Education: Receive a quality education that meets national academic standards.
Experienced Faculty Mentors: Learn from professors with real-world marketing experience.
Supportive Community: Thrive in a welcoming learning environment with personalized guidance.
Faith-Informed Perspective: Approach marketing ethically and responsibly, with a focus on service and impact.
Flexible Learning Options: Choose the campus experience or online convenience that fits your lifestyle.

Campbellsville University’s Bachelor of Science in Marketing program is offered at our Campbellsville campus and through CU Online, providing a balanced mix of academic rigor and practical application. Designed for students pursuing careers in brand strategy, digital marketing, advertising, market research, or sales leadership, this program delivers the skills and knowledge necessary to succeed in competitive marketing fields. See our full list of course requirements here.

To be admitted into the Marketing program at Campbellsville University, applicants must meet the following requirements:

High School Diploma or GED: Provide proof of high school graduation or an official GED certificate.
Transcripts: Submit official transcripts from high school and any colleges or universities previously attended.
Minimum GPA of 2.0: Applicants must meet a minimum GPA requirement of 2.0.

Graduates of the Marketing program are prepared for a wide variety of creative, strategic, and data-driven roles in business and communications. Career opportunities include:

Marketing Coordinator
Brand Manager
Digital Marketing Specialist
Social Media Manager
Market Research Analyst
Advertising Account Executive
Sales Manager
Public Relations Specialist
Media Planner
Content Strategist

If you’re ready to turn your creativity and strategic thinking into a rewarding career, Campbellsville University’s Marketing program can help you get there. For more information on admissions or to apply, contact our team at admissions@campbellsville.edu or call (270) 789-5220.