Mass Communication
Communicating Truth, Inspiring Connection
Where media, message, and mission unite, preparing students to inform, inspire, and impact the world through storytelling grounded in faith and integrity.
Campbellsville University’s Mass Communication programs prepare students to excel in dynamic media fields by developing strong communication, critical thinking, and technical skills. Through coursework in journalism, broadcasting, public relations, and digital media, students gain hands-on experience and a solid understanding of media theory and practice. With dedicated faculty, small class sizes, and a Christ-centered environment, the program equips graduates for careers in media, communications, marketing, and related industries where effective storytelling and ethical communication are essential.
Communicating with Purpose, Rooted in Faith
The Mass Communication program at Campbellsville University is dedicated to developing skilled communicators who combine creativity, critical thinking, and Christian principles. Our mission is to prepare students with practical media skills, ethical insight, and a clear voice to engage audiences thoughtfully and responsibly. Through hands-on projects, real-world experiences, and mentorship, students are encouraged to explore various media platforms and pursue meaningful careers in journalism, broadcasting, digital media, and related fields.
Building Trust Through Academic Excellence
The Mass Communication program at Campbellsville University meets the high standards set by the University and its accrediting body. Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award certificates, associate, bachelor, master, and doctoral degrees. This accreditation underscores our commitment to delivering a quality education that combines practical media skills, ethical grounding, and academic rigor.
Grounded in Excellence, Impacting the Globe
Campbellsville University educates over 12,500 students at campuses in Kentucky, California, and Canada. As a respected Christian institution, CU provides more than 100 academic programs aimed at preparing students to thrive in an ever-evolving world.
Combining time-honored values with forward-thinking approaches, CU promotes academic achievement, character growth, and faith-based leadership. Through the College of Arts and Sciences, students develop the knowledge and skills needed to positively influence their careers and communities.
Get In Touch
Interested in learning more about Campbellsville University’s Mass Communication program? We’re here to help! Whether you have questions about admissions, course details, or campus visits, our Mass Communication faculty and staff are ready to assist you. Fill out a Request Information form or contact our Admissions Office directly for personalized support.
Email Admissions at admissions@campbellsville.edu
Student Opportunities and Resources
Campbellsville University’s Mass Communication program offers a variety of resources to enhance your learning and career preparation. Get practical experience with WLCU broadcasting, access scholarships and grants, and connect with professional organizations to build your network and skills.
Stay informed with Campbellsville University’s student-run newspaper, Campus Times. Visit www.thecampustimes.com to explore student journalism covering campus news, events, and stories that matter to the CU community.
Get involved with various clubs and organizations that help Mass Communication students build connections and develop leadership skills. Join groups like the Society of Professional Journalists and engage in activities that support your career growth and academic success.
Financial support is available for Mass Communication students through performance grants ranging from a few hundred dollars up to $1,000 or more. Qualifying students can assist in department labs or media stations. Additionally, the $500 Stan and Joan Cottongim McKinney Mass Communication Scholarship is awarded annually. Contact the department chair for eligibility details.
As a member of the Kentucky Broadcasters Association, students can access seminars, internships, and scholarships specific to the broadcasting industry. Visit www.kba.org for more information on opportunities and events offered through this professional network.
The Mass Communication department is affiliated with the Kentucky Press Association, providing students with access to industry conventions, seminars, and resources. Explore more about the association and its benefits at www.kypress.com.
Enhance your studies with specialized library guides curated for Mass Communication students. Access the Mass Communication Study Guide and Film Study Guide to support your coursework and research projects.
WLCU serves as the heart of broadcasting at Campbellsville University, offering hands-on training at WLCU's 88.7 FM The Tiger radio station and WLCU-TV television station. Students gain practical experience in news production, weather reporting, remote broadcasting, board operation, announcing, system maintenance, and software use, preparing them for real-world media careers.
Certificate Programs
The Certificate in Mass Communication: Digital Reporting at Campbellsville University provides focused training in modern journalism and multimedia storytelling. Students learn essential skills in digital content creation, news reporting, social media, and multimedia production, preparing them for careers in digital media or further study in communication fields.
Certificate Offered At: Campbellsville
Campbellsville University’s Certificate in Mass Communication: Digital/Social Media focuses on equipping students with practical skills in social media strategy, digital marketing, content creation, and online engagement. This program prepares students to effectively communicate and promote brands in today’s fast-paced digital landscape.
Certificate Offered At: CU Online
The Certificate in Mass Communication: Marketing and Public Relations at Campbellsville University prepares students to develop strong communication, branding, and relationship-building skills essential for careers in marketing, public relations, and corporate communications. Students learn practical strategies to create effective campaigns and engage target audiences.
Certificate Offered At: Campbellsville
Associate Programs
The Digital Communication and Design, A.S. program at Campbellsville University offers a hands-on curriculum focused on developing skills in digital media, graphic design, and communication technologies. Students gain practical experience using industry-standard software and tools, preparing them for entry-level roles in digital marketing, media production, and communication design.
Degree Offered At: CU Online
Campbellsville's Mass Communication, A.S. program prepares students with foundational knowledge and practical skills in journalism, broadcasting, and media production. Through hands-on training and coursework, students develop the ability to create, analyze, and distribute content across various media platforms, positioning them for entry-level careers or continued study in the field.
Degree Offered At: Campbellsville and CU Online
Bachelor Programs
Combining creative storytelling with modern media tools, the Broadcast and Digital Media B.A. or B.S. program equips students for careers in television, radio, digital content creation, and multimedia production. Students develop practical abilities in writing, editing, directing, and producing while working directly with industry-standard equipment and cutting-edge platforms.
Degree Offered At: Campbellsville
The Film, B.A.or B.S. program offers a comprehensive curriculum that blends creative storytelling, technical skills, and critical analysis. Students learn the art and craft of filmmaking, including directing, screenwriting, editing, and production, preparing them for careers in film, television, and digital media or for further academic study. This program is also offered as a minor.
Degree Offered At: Campbellsville
Develop your voice as a storyteller and help keep the public informed through the Journalism B.A. or B.S. program. Students gain experience reporting, writing, and producing content for digital, print, and broadcast outlets while studying media law, ethics, and audience engagement. Whether your interests lie in investigative reporting, multimedia storytelling, or covering public affairs, you’ll be prepared for a wide range of opportunities in today’s fast-moving media environment.
Degree Offered At: Campbellsville
Campbellsville University’s Mass Communication, B.A. or B.S. program provides a well-rounded curriculum that combines theory, hands-on experience, and ethical storytelling. Students develop skills in writing, media production, communication strategies, and critical thinking to prepare for careers in a rapidly evolving media landscape or for advanced study.
Concentrations include:
- Broadcast and Digital Media
- Journalism
- Photojournalism
- Public Relations
- Sports Broadcasting
Degree Offered At: Campbellsville
Build expertise in communication strategy and media management through the Public Relations B.A. or B.S. program. This program trains students to create compelling messages, shape public perception, and foster meaningful connections with audiences and organizations. Focusing on writing, digital media, and campaign planning, graduates are prepared for careers in public relations, corporate communications, marketing, and other related fields.
Degree Offered At: Campbellsville