Digital Campaign Specialist (FT),WDRB-TV- Louisville, KY

Job Description:

WDRB Media is looking for a Digital Campaign Specialist who would be responsible for the planning, execution, optimization, and reporting for BCI Media clients’ digital marketing campaigns across multiple platforms. BCI Media is a digital agency largely serving WDRB Media (Louisville, KY), WAND TV Media (Decatur, IL), and Hometown Stations (Lima, OH).

Duties

  • Set up and execute digital marketing campaigns as assigned. (Programmatic display and video, social media, PPC, etc.)
  • Identify trends and optimize campaigns according to campaign goals
  • Provide recommendations based on assessments for campaign enhancements
  • Regularly measure and report on all campaigns and assess against customer goals (Conversions, KPI’s, etc.)
  • Perform regular analysis and maintain analytical models for projecting site inventory • Troubleshoot issues related to campaigns
  • Contribute to the planning process for clients as requested
  • Participate in client meetings and present data in client meetings as requested.

Minimum Requirements:

Qualifications

  • Strong analytical skills and data-driven thinking
  • Working knowledge of ad serving tools such as Google Ad Manager
  • Proven written and oral communication skills as demonstrated by previous analysis and correspondence
  • Must be able to work independently, be self-motivated and work well with others toward common goals
  • Must be able to adapt as technology and providers change
  • Ability to work in a fast-paced work environment
  • Strong organizational skills- ability to manage multiple projects simultaneously

Education:

Some college required with preference for Bachelor’s Degree focused on Marketing and/or Data Analytics

Experience:

  • Minimum 2 years of digital campaign management experience
  • Minimum 1-year experience with display, SEM/PPC and social advertising and management • Minimum 1-year experience with various website analytics (e.g. Google Analytics, Comscore, etc.)
  • Proficient in Microsoft Office Suite (Excel skills required; Word and PowerPoint proficiency preferred); Familiarity with Microsoft 365 TEAMS and other Microsoft applications

Desired Certifications: Hootsuite, Google Analytics (Beginner, Advanced, 360, Data Studio, Tag Manager), Google Ad Manager (Display, Video), Google Ads Certification (various), Facebook Blueprint, etc.

Benefits: Medical/Dental/Vision/Life/Disability/Matching 401K

Please apply by going to the link below: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=24150&company=cablesystem  WDRB Media is an Equal Opportunity Employer.

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