Multi-Media Consultant, WDRB Media – Louisville, KY


  • Represent the station to its customers in a professional manner while exhibiting a positive attitude about the station and its employees at all times.
  • Negotiate broadcast television and digital buys with assigned advertisers and agency representatives.
  • Conduct customer needs analyses and propose marketing and advertising campaigns to meet those needs.
  • Prospect for and sell special projects to new customers as well as existing ones.
  • Build client relationships at both the agency and advertiser levels.
  • Draft and/or obtain statistical, narrative and/or other reports as requested.
  • Maintain activity data in Efficio daily.
  • Input client orders and work with the Media Coordinator to manage revisions, make goods, and other order-related responsibilities.
  • Schedule and lead face-to-face meetings with customers and potential customers outside of the station each day.



  • A competitive nature and an unwillingness to settle or give up.
  • Thorough knowledge of Nielsen ratings use and methodology.
  • Energetic self-starter; Proven track record for selling new business.
  • Strong verbal and written communication skills including superior listening skills and the ability to make effective presentations both on one-on-one and in a group setting
  • Ability to multi-task and work effectively in a high-pressure and fast paced environment
  • Superior organizational and project management skills
  • Strong interpersonal skills, including the ability to develop and maintain strong business relationships



Education: Bachelor’s Degree in a related field or equivalent training and experience

Experience: Minimum 4 years of successful sales and marketing experience; broadcast sales and digital experience preferred

Computer Skills: Excellent working knowledge in Microsoft Office Suite (Excel skills required; Word and PowerPoint proficiency preferred); Knowledge of sales software preferred such as Efficio, WideOrbit, One Domain, Media Audit, and CMR; Familiarity with Microsoft 365 TEAMS and other Microsoft applications


Please send resumes to:


WDRB is an Equal Opportunity Employer


Contact Tom Vickery, Local Sales Manager, for more information

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