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Close Request info for Business Administration

Business Administration Area – Marketing Emphasis

Course Offerings

Business Administration Area – Marketing Emphasis: 66 Hours

Core Requirements: 33 Hours

Core Requirements

Marketing Emphasis: 33 Hours

Take each course on this list: 27 Hours
BA 302 Marketing II 3
BA 304 Business Law II 3
BA 310 Consumer Behavior 3
BA 312 Organizational Behavior 3
BA 315 Sales Management 3
BA 384 Business Ethics 3
BA 401 Marketing Research 3
BA 402 Promotion Management 3
BIT 340 Business Communication 3

Choose two courses from this list: 6 Hours
BA 314 Human Resource Management 3
BA 399 International Business 3
BA 422 Managerial Finance 3
ECO 352 Money and Banking 3
ECO 461 International Trade 3
BA 480 Special Topics 3

General Education Requirements
These courses must be taken as part of the General Education component and not as part of this area.
ECO 221 Macroeconomics 3
MTH 111 College Algebra 3
CIS 100 Computer Concepts and Applications 3

Regarding the CPA Examination – Most states require additional education beyond the traditional bachelor’s degree to fulfill the requirement for taking the Certified Public Accountant (CPA) examination. At Campbellsville University, this additional requirement can be obtained by completing the Master of Business Administration program (see Graduate school bulletin-catalog for more information).

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