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Davidson named first director of strategic enrollment management planning

Meagan Davidson

By Gerard Flanagan, news writer and photographer, Office of University Communications

CAMPBELLSVILLE, Ky. – Campbellsville University has named Meagan Davidson its first director of strategic enrollment management planning.

“After a national search with a host of qualified applicants from around the country, Meagan demonstrated the requisite level of competence, wisdom, commitment to Christian Mission and dedication to Campbellsville University that merited her selection,” Dr. Jason Meriwether, vice president of enrollment management at Campbellsville University, said.

Davidson began her new position at the start of the spring 2023 semester. In her new role, Davidson will be responsible for assisting in the management, administration and implementation of university policies and procedures on recruitment and retention of students.

She will also assist in the planning and development of strategic campaigns to attract and retain students at Campbellsville University. Davidson will also develop and maintain relationships with individuals, departments and organizations on campus as well as community colleges, high schools and college prep organizations.

Meriwether said, “There is nothing more exciting than having this caliber of professional who is a part of our local community to lead the execution of our strategic plan and initiatives so that we see more students earn a CU degree.”

Davidson, a two-time graduate of Campbellsville University and native Kentuckian, had served as director of the university’s Liberty Education Center beginning December 2021. In that role, she led successful growth in certificate and undergraduate programs at the center, strengthened community partnerships and increased the number of students in Casey County pursuing an education at Campbellsville University.

Davidson earned her Bachelor of Science in Business Administration with an emphasis in Marketing in 2008 and a Master of Business Administration in 2011 from Campbellsville University.

From 2009 to 2016, Davidson served Campbellsville University as both the assistant director of academic support and coordinator of tutoring and disability services in the Badgett Academic Support Center (BASC).

Davidson then moved into the corporate world, serving as a digital asset and marketing manager at Tarter Farm and Ranch Equipment in Dunnville, Ky., before returning to her alma mater.

 “Campbellsville University has felt like home since I first stepped on campus in 2004,” Davidson said. “It is my honor to join the enrollment management team and begin working on strategic initiatives to increase student access to higher education by reducing barriers, increasing student experience opportunities, and expanding institutional collaboration.”

As an undergraduate student, Davidson was a member of the Campbellsville University Lady Tiger Basketball Team.

Davidson, a 2004 graduate of Casey County High School, lives in Liberty, Ky., with her two children: Izabella and Oakley.

Campbellsville University is a widely acclaimed Kentucky-based Christian university that offers over 100 programs including doctoral, master, bachelor, associate and certificate programs. The website for complete information is