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Mass Communication

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Mass communication students may major in broadcasting and digital media, film, journalism or public relations.

Each major requires 37 hours.

With the exception of Film, students may not complete both a major and minor within mass communication. Those who wish to study all of the disciplines within mass communication may elect to complete an area. An area consists of a minimum of 61 hours and takes the place of a major and minor.


Courses Offered at:
  • All Locations
  • Campbellsville
  • Louisville
  • Online
Campbellsville Louisville Online

Mass Communication Degrees



WLCU is Campbellsville University’s broadcasting epicenter where students will receive hands-on experience and learn the day-to-day processes of running WLCU’s 88.7 FM The Tiger radio station and WLCU-TV television station.

Broadcasting students from the Mass Communication department are trained in all aspects of operations producing content in areas such as: news, weather, remote broadcasting, board operation, announcing, system maintenance, software and much more.

Campus Times

Historically, a staff of student reporters and photographers have produced a monthly edition of the Campus Times newspaper while school is in session. The newspaper is currently on a hiatus. But, beginning in 2023-24, plans are to transition the print newspaper to a fully online product.


Grants, Scholarships

Financial assistance available through performance grants

Each year the Department of Mass Communication has available several performance grants ranging from a few hundred dollars to $1,000 or more.

Students must meet certain financial requirements to qualify. Those who do qualify and are rewarded a performance grant, perform a variety of tasks such as supervising one of the department’s MAC labs or working at the on-campus, television station, or radio stations, WLCU-TV/FM.

Contact the department chair, Jeannie Clark, for more details.

$500 scholarship presented each year

Each fall, the Department of Mass Communication awards a $500 scholarship to either a journalism, public relations, broadcast or film major.

To apply for the scholarship, a student is required to write an essay discussing why he or she deserves the scholarship and what he or she hopes to accomplish through a career in the mass communication field.

Known as the Stan and Joan Cottongim McKinney Mass Communication Scholarship, it was first awarded in the fall of 2007 to Heather Marie Campbell Hensley from Waynesburg, Pa.

Guidelines for the scholarship give first priority to be to a journalism student, then a public relations student and finally a broadcast or film student. This criterion was established by the McKinneys because of Stan McKinney’s background as a journalist and Joan McKinney’s background in public relations.

Donations to the endowment fund are accepted. Contact Benji Kelly in the office of development for details, 270-789-5061.

Clubs and Organizations

Get Involved

There are many clubs and organizations on campus providing many opportunities to make friends, explore a variety of issues, lend a helping hand and even contacts in the career field of your choice.

The Society of Professional Journalists

All mass communication students are eligible to join the Society of Professional Journalists, a national organization for working professionals in the field, educators and students.

The Society of Professional Journalists offers a variety of services for its members including a job bank. Check out the organization’s Web site at www.spj.org.

Kentucky Press Association

The department is a member of the Kentucky Press Association which provides students with full access to conventions, seminars, etc. during the year. Each January, students attend the association’s winter convention which features workshops covering a wide variety of topics.

Kentucky Broadcasters Association

Membership will permit students to attend a variety of seminars and apply for internships and scholarships offered by the association.

Careers in Mass Communication

  • Broadcaster
  • Public Relations
  • Social Media Coordinator
  • Journalism - Print and Digital
  • Advertising/Marketing
  • Copywriter
  • Editor
  • Sports Information
  • Graphic Designer
  • Brand Manager
  • Photography
  • Press Secretary
College of Arts and Sciences 1

College of Arts and Sciences

Earn a degree in the fields of Art and Design, Human Performance, Humanities, Mathematics, Natural Sciences, Social Sciences, and more.

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